BEAUTY CARE

H-E-B, P&G explore ‘Men’s Zone’

BY Antoinette Alexander

SAN ANTONIO Grocer H-E-B has launched a new men’s grooming department that was developed in partnership with Procter & Gamble and boasts more than 530 products just for him.

According to local reports, the new Men’s Zone features, in addition to products, touchscreens so men can get grooming tips and discover new products.

So far, the Men’s Zone is located within H-E-B stores in Boerne, San Antonio and Shertz. According to reports, P&G selected the San Antonio area to debut the concept because of its large Latino population — a group that tends to spend more money on general grooming, Lisa Harbert, of the company’s local office, was quoted as saying.

According to Harbert, since the Men’s Zone debut in the Schertz store in December, overall sales have increased by 11%. Body-wash sales grew by 37%.

“Men are likely to purchase a product if they see how it works and if it is prominent with messages such as here’s stuff for your morning routine, your afternoon routine and your going-out routine,” Anne Westbrook, a P&G spokeswoman, was quoted as saying. “Guys like a little bit of direction.”

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NPD: 2009 a year of decline for prestige beauty sales

BY Antoinette Alexander

NEW YORK The U.S. prestige beauty industry experienced a 6% decline in dollar sales during 2009, according to recent data from market research company the NPD Group.

Prestige fragrance posted the biggest declines, followed by prestige makeup, and prestige skin care.

“Make no mistake, 2009 was a most challenging and difficult year for the prestige beauty industry,” stated Karen Grant, VP and senior global industry analyst for The NPD Group. “Yet, particularly as we entered fourth quarter, there was evidence of some recovery as well as areas of growth across categories, at both ends of the price spectrum. Those could be found in the positive sales of products like smaller size women’s fragrances, innovations in foundation and concealer products, anti-aging and specialized basic skin care, and hair care.”

NPD noted that the food/drug/mass channel (excluding Wal-Mart) was flat in 2009. Similar to the prestige beauty market, fragrance sales declined.

Makeup sales in the mass channel experienced growth and skin care sales were flat overall; however, excluding hair care, sales of skin care products at mass actually experienced growth in line with makeup.

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Head & Shoulders mans up

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders brand is stepping into the men’s grooming segment with the launch of its first “for men” line, called Hair Endurance for Men.

The line features a new shampoo and 2-in-1 that was developed to strengthen hair at the scalp, allowing hair to appear fuller and thicker looking. According to the company, research has shown that 44% of men who suffer from dandruff also claim to have hair damage from scratching, which can result in hair breakage.

Head & Shoulders’ proprietary zinc pyrithione formula works against dandruff by tackling the cause at the scalp, in addition to the signs of dandruff (i.e. dryness and itchiness). By reducing dandruff symptoms, Hair Endurance for Men can calm and reduce scalp irritations, which means less itch and urge to scratch.

The shampoo and 2-in-1 shampoo plus conditioner is priced at priced at $4.97 each.

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