BEAUTY CARE

GSK and ADA spearhead oral health initiative

BY Antoinette Alexander

SAN FRANCISCO Recognizing the associations between oral health and overall health, GlaxoSmithKline Consumer Healthcare, the American Dental Association and the ADA Foundation have introduced a new initiative targeting oral health of older Americans.

The program, dubbed OralLongevity, provides older adults, their families, caregivers and dental professionals with education and other free resources to boost the awareness and need for better oral health.

According to a recent report from the Centers for Disease Control and Prevention, more adults are keeping their natural teeth longer well beyond the age of 65. However, changes in physical and mental functions could hamper some older adults from taking proper care of their teeth and gums, increasing the risk of dental disease that could complicate other health conditions.

To help inform consumers, the Web site offers free, downloadable dental tips. Consumers also can download at www.orallongevity.ada.org the free OralLongevity DVD and brochure that was unveiled to nearly 50,000 dental professionals attending the ADA’s 148th Annual Session.

Dental problems can cause pain and suffering as well as difficulty in speaking, chewing and swallowing. Older adults can also suffer from dry mouth, resulting from certain medications used to treat other health conditions. Complications associated with medical conditions can impact the ability to maintain good oral health.

“For example, dry mouth and sensitive teeth can be managed and relieved through dental care, behavioral changes and over-the-counter products,” stated Dr. Richard Price, ADA consumer advisor and retired dentist. “The dentist is a key part of your health care team to advise you on individual oral health needs as you age.”

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P&G introduces power Oral-B toothbrush with wireless display

BY Antoinette Alexander

SAN FRANCISCO Procter & Gamble’s Oral-B toothbrush brand has announced the launch of its new Triumph with SmartGuide, marking the first power toothbrush with a wireless display to help consumers improve their brushing habits.

The toothbrush features Smart Technology, in which the brush head, handle and now visual display work together so users can receive visual cues to help them brush better. The FlossAction brush head and handle are embedded with microchips. The handle communicates with the wireless display to signal when the user is brushing too hard, when to move to the next quadrant of the mouth, when they have brushed for two minutes and when it is time to replace the brush head.

According to the company, those who use the toothbrush are up to four times more likely to brush the dental-recommended two minutes that with a regular manual toothbrush. A recent study showed that 93 percent of those who used the Triumph with SmartGuide reduced their aggressive brushing behavior within 30 days.

The new Oral-B Triumph with SmartGuide has a suggested retail price of $149.99.

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L’Oreal to open New Jersey facility in 2009

BY Antoinette Alexander

BERKELEY HEIGHTS, N.J. L’Oreal USA broke ground on Thursday for a new office facility here that is scheduled to open in 2009. The facility will house about 400 employees and will function as the beauty company’s New Jersey headquarters.

The company’s corporate headquarters will remain in New York.

The new office, located at Connell Corporate Park, will enable L’Oreal to bring together groups of employees who are currently working in different New Jersey locations.

The open-plan design will maximize natural light and the use of “green” raw materials, while minimizing the effect on the environment. It will be Gold Leed certified and will feature energy-saving systems throughout, including heating, air-conditioning and lighting that can be individually controlled. The furniture and other fixtures will be made from recycled and locally sourced materials.

The broader Connell Corporate Park campus will contain a fitness center and hotel and conference facilities, as well as an outdoor wooded area with features such as walking paths and streams.

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