BEAUTY CARE

GSK addresses wealth of oral health with new Web site

BY Antoinette Alexander

PITTSBURGH In light of a new survey that shows families may not be properly addressing their oral healthcare needs, GlaxoSmithKline Consumer Healthcare is launching a first-of-its-kind online resource for people seeking oral health education and personalized oral care plans for each family member.

 

By visiting WealthOfOralHealth.com and completing a brief survey, consumers can immediately receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion and sensitive teeth.

 

 

To further its mission, GSK is donating $1 to Oral Health America for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contribution of up to $100,000 to help the OHA in their efforts to provide oral health resources and products, such as toothbrushes and toothpastes, to under-served communities in the United States.

 

 

In March, an online national survey of 1,023 U.S. mothers (ages 25 years and older) was conducted on behalf of GSK by Richard Day Research. The survey found that 69% of moms surveyed believe meeting the specific oral healthcare needs of each family member is very important; however, nearly half of moms (48%) report using a "one size fits all" approach when it comes to oral health products in their home.

 

 

"The new study confirms that families look to mom to know which oral healthcare products are best for them. Knowing how much moms have on their plate, we wanted to create an easy-to-use tool, which will arm them with information needed to make informed decisions for their family’s oral healthcare regimens," stated Colin Mackenzie, VP oral care marketing for GSK Consumer Healthcare. "This new tool is a comprehensive resource for information about products that are specifically designed to best address the oral healthcare needs of each member of the family."

 

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BEAUTY CARE

Duane Reade to carry Peter Lamas hair care products

BY Antoinette Alexander

NEW YORK Duane Reade, which is now owned by Walgreens, has expanded its hair care offering with a new natural hair care line by makeup and beauty expert Peter Lamas, the founder of Peter Lamas Products.

The collection, which has a revamped look, is comprised of 15 products. The line hit store shelves in April.

Lamas has more than 30 years of experience in the beauty industry, defining the looks of such Hollywood’s hottest stars as Audrey Hepburn, Grace Kelly and Elizabeth Taylor.

“We were looking for a platform to bring greater attention to the quality and aesthetic of our products, and Duane Reade presented the perfect opportunity,” stated Lamas, referring to the brand’s launch into each of the retail chain’s 256 doors throughout the New York City region.

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Tweens may spell ‘opportunity’ for cosmetics makers, report says

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Tween girls are using more beauty products and represent an “opportunity,” according to a new report from market research firm The NPD Group.

The “Insight into the Youth Beauty Market” report found that tween girls (ages 8 to 12 years) are reporting an increase in their usage of a few products — especially mascara and eyeliner. In fact, regular usage of mascara nearly doubled in the past two years among tween girls (from 10% to 18%) as did eyeliner (from 9% to 15%). Overall, tweens reported to regularly use on average 4.5 different beauty products, consistent with levels reported in 2007. The NPD Group defines “regular usage” as using at least once a month.

The evolution in tween girls appears to have less to do with diminished self-esteem and a larger societal issue and more to do with mom and family, according to The NPD Group. The girls say that they “look to their parents and siblings to see what they are using to help decide what to buy and use.”

Meanwhile, the report also found that among teens (ages 13 to 17 years), skin care basics, like facial cleansers and acne-spot treatment products, and makeup products, like mascara and lip gloss, dropped significantly in reported regular usage versus 2007 levels. Among young women (ages 18 to 24 years), the pattern was similar. Foundation was the only product in the top 10 (ranked on overall reported usage) that showed no significant change in reported regular usage for this age segment.

“As tween girls using beauty has now become a family affair, it is our opportunity and responsibility to ensure that these girls, and their parents, are educated on the role of beauty in the most responsible way,” stated Karen Grant, VP and global industry analyst for The NPD Group.

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