BEAUTY CARE

Good For You Girls prepares to debut new products at expo

BY Antoinette Alexander

NEW HARTFORD, Conn. Good For You Girls, a manufacturer of all-natural skin care line for teens and tweens ages 9 to 15, is launching four new products at the Natural Products Expo East in Boston in September, the company has announced.

The line, created for their daughters by mom entrepreneurs Kim Grustas and Grace Hvasta-Petrarca, is 100% natural and promises to banish blemishes without using harsh chemicals. The products are environmentally friendly and are not tested on animals.

New products in the collection include:

  • Good For You Girls Blemish Wash for Tweens ($14.99).
  • Good For You Girls Gel Cleanser for Tweens ($13.99).
  • Good For You Girls Purifying Toner for Tweens ($13.99).
  • Good For You Girls Moisturizer for Tweens ($18.99).

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Unilever launches Web site for Latinas

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever is leveraging its product portfolio and reaching out to Latinas this back-to-school season with the launch of the one-stop lifestyle resource, www.Vivemejor.com.

The site offers Latinas tips and advice, for both celebrity stylist Leonardo Rocco and chef Marcela Valladolid, on how to manage the back-to-school season while taking care of their families and themselves.

For example, Rocco stresses the importance of taking time out for personal care to help manage stress and recommends Latinas turn their bathroom into a place of rest and relaxation.

To achieve this, set an ambiance with scented candles and using an exfoliating body wash such as Unilever?s Caress Evenly Gorgeous Body Wash & Beauty Bar with burnt brown sugar and karite butter.

Exfoliation can increase circulation and has a calming effect to help alleviate stress.

To make sure one’s personal care needs are covered throughout the day, consider putting together a “beauty ki” that is portable and can be stored in the car or office desk. Aside from a toothbrush, toothpaste, mirror, comb and lip gloss, the kit should include a fragrance like the new Degree Women Fine Fragrance collection available in three scents, Rocco added.

Meanwhile, Marcela addresses the importance of cutting down the amount of time spent preparing dinner so families can spend more time talking and sharing stories of their day.

For a quick and easy spaghetti dinner packed with carbohydrates for energy and veggies, Marcela suggests using Ragu Old World Style Smooth Pasta Sauce.

To transform rice, a staple of the Hispanic meal, into a great meal that’s quick, Marcela suggests trying Knorr Caldo con Sabor de Pollo for a chicken broth flavor without having to spend the hours it takes to make the broth.

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ECRM Skin/Hair EPPS event boasts increased attendance

BY Antoinette Alexander

CLEVELAND The ECRM Skin/Hair EPPS event in early August hosted most top retail chains and nearly 100 manufacturers, marking a 30% boost in attendance versus last year despite the tough economic conditions, ECRM announced on Monday.

In addition to the big chains, the meeting held in Miami attracted e-retailer Overstock.com, such dollar stores as 99 Cents Only, such military retailers as AAFES and such regional players as Bartell Drugs and Kerr Drug.

The event also included the Vendor Awards Program, which allows retailers to vote on manufacturers in the following categories: Best New Product, Best Room Set-Up and Most Prepared. Renpure Organics received the Best New Product award for its line of shampoos and conditioners. Namste, creators of Organic Root Stimulator, received the Most Prepared award and Vogue International won the Best Room award.

As previously reported by Drug Store News, the conference also featured a special event for the Girl Scouts of Tropical Florida. The girls were invited to participate in a mock trade show, learned about ECRM’s events and received a demonstration on hair styling from Sally Hershberger of Sally Hershberger Professional Hair Care.

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