BEAUTY CARE

French Transit launches Crystal Solos

BY Antoinette Alexander

BURLINGAME, Calif. Crystal, a French Transit brand, has taken its original Crystal deodorant formula to new heights with the creation of the new Solos deodorant towelettes for those on the go.

The 100% biodegradable deodorant towelettes are made of pure mineral salts. Like the brand’s Crystal deodorants, Solos creates a natural barrier that eliminates odor-causing bacteria for 24 hours.

Solos, which are available in unscented and lightly scented formulas, are to be applied to clean skin and work best when used right after bathing or showering.

The seven-unit and 24-unit display will be available Aug. 15. The 48-unit display now is available.

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RapidLash joins ‘Wink Week!’

BY Antoinette Alexander

MASPHEE, Mass. RapidLash, which helps promote lush lashes and brows, is participating in the first-ever “Wink Week!”

Throughout the week of June 7 to June 11, RapidLash is encouraging women to celebrate their love for lashes by logging onto the RapidLash Facebook page and sending a RapidLash Wink to friends, family and fellow flirts. The application will be accessible on the page for the duration of Wink Week.

RapidLash also will be celebrating Wink Week on its Facebook page and on Twitter by sharing special content, quizzes and polls, and asking its community to share photos of their best winks and their tips on feeling confident, flirty and beautiful. For each wink up to 5,000, RapidLash will donate $1 toward cancer research in honor of Wink Week.

The manufacturer also is partnering with Match.com and is sponsoring the Wink functionality, where online daters send a wink to flirt with someone in whom they are interested. The sponsorship will run from May 29 to June 13.

RapidLash is an eyelash and eyebrow serum that promotes healthy, natural lashes and brows in 30 days. It is sold for $49.95 in the mass market.

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Skin Cancer Foundation, suppliers team up for first-ever Sun Safety Expo

BY Antoinette Alexander

NEW YORK The Skin Cancer Foundation and a collection of its Seal of Recommendation holders teamed up to spread sun protection and skin cancer awareness by holding the first-ever Sun Safety Expo last week at Grand Central Terminal in New York. The event attracted more than 5,000 people.

Attendees received free product samples and coupons from 17 exhibitor, along with sun safety information from the Foundation. Attendees also had the opportunity to have a professional skin care evaluation provided by Juva Skin & Laser Center and Canfield Imaging Systems.

“The feedback from the event was extremely positive,” stated Perry Robins, president of The Skin Cancer Foundation. “People were very eager to learn about how they can protect themselves from the sun.”

The Seal holders who participated in this year’s sun safety expo included 3M Window Films, Banana Boat, Bare Escentuals, Cetaphil, Coppertone Lenses/Vision Ease Lenses, DDF, Eucerin, Garnier Nutritioniste, Hawaiian Tropic, Iredale Mineral Cosmetics, L’Oreal Paris, La Roche-Posay, NO-AD/Ocean Potion, Olay, Physicians Formula, Solar Guard/Panorama Window Films and Solutia Performance Films.

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