BEAUTY CARE

EvoraPlus’ retail distribution expands to Fred Meyer

BY Antoinette Alexander

TAMPA, Fla. Oragenics, a biopharmaceutical company, has announced that its oral care probiotics line, EvoraPlus, will be available at select Fred Meyer stores in September.

"We are pleased that Fred Meyer stores are among the growing number of retailers that have chosen to carry EvoraPlus oral care probiotics," stated Gerry David, EVP sales and marketing for Oragenics. "We are looking forward to the expanded distribution of our oral care probiotics across the northwestern portion of the United States through this relationship."

Oragenics, which has the active ingredient ProBiora3, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Developed by Oragenics’ chief scientific officer, ProBiora3 contains three strains of bacteria that help maintain a healthy microbial balance in the mouth, according to the manufacturer. The product is 100% natural and is made in the United States.

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Dr. Miracle’s names new CEO

BY Antoinette Alexander

NEW YORK Ethnic personal care company Dr. Miracle’s has appointed former Reynolds Consumer Products executive Randy Zeno as its new CEO.

While at Reynolds Consumer Products, a provider of consumer food wraps and bags, Zeno served as interim president as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was chief marketing officer for Reynolds Consumer Products. Zeno also brings leadership experience in the consumer products industry with such companies as Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and BirdsEye.

"I intend to leverage the strong capabilities our company possesses along with my background in growing companies toward building the Dr. Miracle’s brand into a personal care brand that better serves the needs of its devoted consumers," Zeno stated.

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Adidas introduces Moves Pulse fragrance for him, her

BY Antoinette Alexander

NEW YORK Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a contest that encourages students nationwide to show their "ultimate moves."

The new Adidas Moves Pulse Him is a spicy, woody fougere fragrance. The top notes of yuzu leaves and bursts of watermint join the aroma of coriander. Mid-notes are violet leaves, artemisia and vetiver. The fragrance also has base scents of warm, woody cedar and sun-drenched woods, wrapped in masculine musk.

Adidas Moves Pulse Her is a floral, fruity fragrance. It opens with a burst of Pink Lady apple, blood orange and mirabelle plum top notes. The fragrance unfolds to reveal a floral heart of indigo violet, sweet freesia and night jasmine, before moving into a warm base of musk and creamy woods.

The suggested retail prices range from $19 to $25 for Moves Pulse Her and from $19 to $26 for Moves Pulse Him.

To help promote the launch, Adidas has kicked off a contest, offering one team of students the chance to win $15,000 for their school. Students across the country are encouraged to create short videos showing their "ultimate moves," which can be anything from sports to dance to music to debate. They then will be entered in a nationwide contest with a $15,000 prize for the winner’s school. To enter, students can visit PulseFragrance.com to upload their videos and find all the contest rules. The winner will be announced Dec. 12.

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