BEAUTY CARE

ECRM Skin/Hair EPPS event boasts increased attendance

BY Antoinette Alexander

CLEVELAND The ECRM Skin/Hair EPPS event in early August hosted most top retail chains and nearly 100 manufacturers, marking a 30% boost in attendance versus last year despite the tough economic conditions, ECRM announced on Monday.

In addition to the big chains, the meeting held in Miami attracted e-retailer Overstock.com, such dollar stores as 99 Cents Only, such military retailers as AAFES and such regional players as Bartell Drugs and Kerr Drug.

The event also included the Vendor Awards Program, which allows retailers to vote on manufacturers in the following categories: Best New Product, Best Room Set-Up and Most Prepared. Renpure Organics received the Best New Product award for its line of shampoos and conditioners. Namste, creators of Organic Root Stimulator, received the Most Prepared award and Vogue International won the Best Room award.

As previously reported by Drug Store News, the conference also featured a special event for the Girl Scouts of Tropical Florida. The girls were invited to participate in a mock trade show, learned about ECRM’s events and received a demonstration on hair styling from Sally Hershberger of Sally Hershberger Professional Hair Care.

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Kiss My Face to launch new mouthrinse line

BY Antoinette Alexander

GARDINER, N.Y. Kiss My Face, a natural beauty and personal care company, is launching at retail in October a new line of mouthrinse available in four flavors.

The 100% natural Breath Blast Mouthrinse is free of alcohol, parabens, phthalates, artificial sweeteners, flavors and coloring and was not tested on animals.

To help reduce cavities and plaque, strengthen tooth enamel, soothe and heal gums, and reduce acids, the rinse is infused with xylitol, organic aloe, licorice root, green tea, acerola, and goji berry, pomegranate and perilla seed extracts.

The rinse flavors include: Spearmint Breath Blast, Spearmint with Fluoride Breath Blast, Vanilla Mint Breath Blast and Orange Mint Breath Blast.

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‘Twilight’ sinks its teeth into cosmetics market

BY Antoinette Alexander

NEW YORK A new cosmetics brand inspired by the “Twilight” films reportedly is launching in September just in time for the film’s latest installment, “New Moon,” which is hitting theaters in November.

According to published reports, the Twilight Beauty collection was developed in conjunction with DuWop founder Christina Bartolucci. The collection includes 70 products split into two lines: Luna Twilight, a prestige brand, and Volturi Twilight, a lower-priced line.

Twilight Beauty will be sold at Dillard’s and Nordstrom, as well as online at TwilightBeauty.com.

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