BEAUTY CARE

Dr. Miracle’s names new CEO

BY Antoinette Alexander

NEW YORK Ethnic personal care company Dr. Miracle’s has appointed former Reynolds Consumer Products executive Randy Zeno as its new CEO.

While at Reynolds Consumer Products, a provider of consumer food wraps and bags, Zeno served as interim president as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was chief marketing officer for Reynolds Consumer Products. Zeno also brings leadership experience in the consumer products industry with such companies as Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and BirdsEye.

"I intend to leverage the strong capabilities our company possesses along with my background in growing companies toward building the Dr. Miracle’s brand into a personal care brand that better serves the needs of its devoted consumers," Zeno stated.

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P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and partnered with Tiffani Thiessen, the star of "White Collar," to help educate consumers about the early gum disease, which affects more than 50% of American adults.

The brand also has introduced a new member to the Crest Pro-Health family: Crest Pro-Health clinical gum protection. This new formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis, and with regular use, it is proven to help reverse gingivitis in four weeks.

"We developed Crest Pro-Health clinical gum protection with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations.

To support National Gingivitis Awareness Month in September, Crest will engage in a variety of activities, including a partnership with Thiessen and the release of an educational video featuring Dr. Travis Stork of CBS’ "The Doctors." Consumers also can visit CrestProHealth.com to test their "gingivitis IQ" and learn more about gingivitis and how it may affect them.

In August, Crest conducted meetings with congressional representatives on Capitol Hill to educate them about gingivitis and generate further action and support of National Gingivitis Awareness Month.

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Adidas introduces Moves Pulse fragrance for him, her

BY Antoinette Alexander

NEW YORK Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a contest that encourages students nationwide to show their "ultimate moves."

The new Adidas Moves Pulse Him is a spicy, woody fougere fragrance. The top notes of yuzu leaves and bursts of watermint join the aroma of coriander. Mid-notes are violet leaves, artemisia and vetiver. The fragrance also has base scents of warm, woody cedar and sun-drenched woods, wrapped in masculine musk.

Adidas Moves Pulse Her is a floral, fruity fragrance. It opens with a burst of Pink Lady apple, blood orange and mirabelle plum top notes. The fragrance unfolds to reveal a floral heart of indigo violet, sweet freesia and night jasmine, before moving into a warm base of musk and creamy woods.

The suggested retail prices range from $19 to $25 for Moves Pulse Her and from $19 to $26 for Moves Pulse Him.

To help promote the launch, Adidas has kicked off a contest, offering one team of students the chance to win $15,000 for their school. Students across the country are encouraged to create short videos showing their "ultimate moves," which can be anything from sports to dance to music to debate. They then will be entered in a nationwide contest with a $15,000 prize for the winner’s school. To enter, students can visit PulseFragrance.com to upload their videos and find all the contest rules. The winner will be announced Dec. 12.

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