BEAUTY CARE

Dr. Fresh debuts new hand sanitizer

BY Antoinette Alexander

LOS ANGELES Dr. Fresh has introduced Infectiguard, an alcohol-based hand sanitizer that promises to kill 99.99% of germs without the use of water, soap or towels.

Infectiguard was developed with the input of dermatologists and although it contains 62% alcohol, more than the 60% minimum the Centers for Disease Control and Prevention stipulates to effectively kill germs, it also features aloe, vitamin E and other moisturizing ingredients.

Infectiguard comes in a variety of sizes and formats including family, office, and classroom-friendly options (8-oz. pump bottles including a version for sensitive skin), as well as travel and on-the-go formats (1.8-oz. bottle with clip that attaches to backpacks, belt loops, and purses; spray two pack, and foil-wrapped wipes).  Combo packs include an Infectiguard Hand Sanitizer Trial Pack that lets consumers try the spray, bottle and wipe formats.

To target another fertile breeding ground for germs – toothbrushes – there’s also an Infectiguard Toothbrush Sanitizer, a storage case that sanitizes using an ultraviolet light.

Infectiguard products have a suggested retail price ranging from $2.49 to $2.99 and are available at mass-market retailers beginning in August.

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Good For You Girls prepares to debut new products at expo

BY Antoinette Alexander

NEW HARTFORD, Conn. Good For You Girls, a manufacturer of all-natural skin care line for teens and tweens ages 9 to 15, is launching four new products at the Natural Products Expo East in Boston in September, the company has announced.

The line, created for their daughters by mom entrepreneurs Kim Grustas and Grace Hvasta-Petrarca, is 100% natural and promises to banish blemishes without using harsh chemicals. The products are environmentally friendly and are not tested on animals.

New products in the collection include:

  • Good For You Girls Blemish Wash for Tweens ($14.99).
  • Good For You Girls Gel Cleanser for Tweens ($13.99).
  • Good For You Girls Purifying Toner for Tweens ($13.99).
  • Good For You Girls Moisturizer for Tweens ($18.99).

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ECRM Skin/Hair EPPS event boasts increased attendance

BY Antoinette Alexander

CLEVELAND The ECRM Skin/Hair EPPS event in early August hosted most top retail chains and nearly 100 manufacturers, marking a 30% boost in attendance versus last year despite the tough economic conditions, ECRM announced on Monday.

In addition to the big chains, the meeting held in Miami attracted e-retailer Overstock.com, such dollar stores as 99 Cents Only, such military retailers as AAFES and such regional players as Bartell Drugs and Kerr Drug.

The event also included the Vendor Awards Program, which allows retailers to vote on manufacturers in the following categories: Best New Product, Best Room Set-Up and Most Prepared. Renpure Organics received the Best New Product award for its line of shampoos and conditioners. Namste, creators of Organic Root Stimulator, received the Most Prepared award and Vogue International won the Best Room award.

As previously reported by Drug Store News, the conference also featured a special event for the Girl Scouts of Tropical Florida. The girls were invited to participate in a mock trade show, learned about ECRM’s events and received a demonstration on hair styling from Sally Hershberger of Sally Hershberger Professional Hair Care.

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