C’watre begins bold marketing campaign
ASHBURN, Va. C’watre International, a maker of ocean water-based skin care products, has kicked off an exclusive marketing campaign to promote its products.
“We have embarked on a bold marketing campaign to greatly improve the visibility of our products in the market. Beginning with the Natural Products Expo East trade show, we will have our products featured in both the mainstream media as well as print over the coming months,” stated Robert Lyles III, president and chief executive officer of C’watre International.
Natural Products Expo East was held in Baltimore in late September.
Lyles also stated that the company has completed all requirements to get its stock trading in the marketplace and actually began trading on June. 26. Over the coming weeks and months, the company is expected to make several announcements regarding its progress.
As previously reported by Drug Store News, the company recently unveiled its new Kanreki line of skin care products, which are made with odoroki, or modified seawater.
Odoroki, a core of 78 essential nanonutrients, minerals and salts, provides individual cells with a “first aid kit” of all the nutrients necessary for healthy existence, according to the company. Odoroki is said to create an environment that enables cells to expel their impurities and toxins, allowing the cell to take in the nutrients it needs for optimal health.
The Kanreki line includes a face wash, a tonic rich in antioxidants, a cream to even skin tone and minimize imperfections and a serum to speed the delivery of revitalizing levels of amino-acids, antioxidants and phospholipids.
The products join the company’s Haeru Activating Ageless Serum, which launched in summer 2006.
Next year, the company is expected to launch a sun protection product.
Beiersdorf acquires majority stake in C-Bons, bolsters foothold in China
HAMBURG, Germany Beiersdorf AG is bolstering its foothold in China by acquiring, through its Austrian 100 percent affiliate Beiersdorf CEE Holding GmbH, a majority stake in C-Bons Hair Care.
Once the deal closes, which is expected to occur by the end of 2007, Beiersdorf will have an 85 percent stake in the company. Global Source will maintain a 15 percent stake in the business for an interim period of at least two years after the closing. After that period, Beiersdorf has the option to acquire the remaining 15 percent stake.
Wu Yong-nan, current president of C-Bons Hair Care, will become chief executive officer of the new company at the close of the deal. Werner Brettschneider, Beiersdorf’s newly appointed president for Greater China, will become chairman of the new entity.
The C-Bons Hair Care business complements Beiersdorf’s skin care business and its hair care products.
“We are very pleased to have taken another significant step forward in the China market,” stated Thomas-B. Quaas, Beiersdorf chief executive officer. “C-Bons Hair Care is an ideal extension of our already successful Nivea business, adding established domestic consumer brands and strong market positions.”
Caron named key account manager at Drom
NEW YORK Drom Fragrances International has appointed Alexandre Caron as key account manager.
In his new position, Caron will be responsible for the management and global coordination of drom’s L’Oreal account, operating out of drom’s Paris office.
Caron, who is a graduate of ISIPCA, previously worked for Quest International in various countries, including England and Thailand.