BEAUTY CARE

CVS, Maybelline New York kick off makeup artist contest

BY Antoinette Alexander

NEW YORK Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting consumers to showcase their talents and enter to win the "Be a Sensational Makeup Artist" contest.

From Sept 1 to Oct. 15, consumers can enter the "Be a Sensational Makeup Artist" contest by visiting Besensationalandwin.com. Contestants must submit a video of themselves creating a makeup look with Maybelline New York cosmetics for a chance to win.

A panel of beauty experts, including Maybelline New York makeup artists and executives from Maybelline New York, will judge the contest. The judges will select five finalists — The Fashion Five. However, the viewing public will determine the grand prize winner. The winner’s makeup look will be showcased in the February 2011 issue of a top beauty/fashion magazine. The winner also will receive a trip for two to New York City, a professional makeup artist kit full of Maybelline products, a CVS/pharmacy gift bag and the chance to assist Maybelline New York’s global consulting makeup artist backstage at Mercedes-Benz Fashion Week in New York. Visit Besensationalandwin.com for contest rules and details on prizes.

"Maybelline New York is thrilled to be partnering with CVS/pharmacy on another Be Sensational program this fall," stated Steve Lutz, SVP sales at Maybelline New York – Garnier. "There are so many talented and aspiring makeup artists out there waiting for their big break. As the official makeup sponsor of Mercedes-Benz Fashion Week in New York, we are thrilled to make someone’s dreams come true by letting them showcase their talents at this premiere beauty and fashion event."

Interested participants also can enter live at the Maybelline New York & CVS/pharmacy Beauty and Fashion Retreat from Sept. 11 to 16 at 1701 Broadway in New York City. Consumers will be able to upload videos at a designated "Be Sensational" computer kiosk, as well as receive complimentary makeup touch-ups, personalized consultation cards and coupons for Maybelline New York products at CVS/pharmacy. Industry pros from top beauty and fashion magazines, such as The Oprah Magazine, Marie Claire, Elle, Teen Vogue, Vogue, Harper’s Bazaar, and New York Magazine, will be on hand to share the latest beauty and fashion trends. This free event is open to the public.

Online voting for The Fashion Five takes place from Oct. 20 to Nov. 7.

Voters will be automatically entered to win numerous prizes, including an all-expense paid trip for two to New York City, two tickets to a show at Mercedes-Benz Fashion Week in New York, a beauty makeover for them and their guest, and two CVS/pharmacy gift bags valued at $50.

During the entire month of September, Maybelline New York will support the "Be a Sensational Makeup Artist" contest through in-store displays in more than 3,000 CVS/pharmacy locations throughout the country featuring Color Sensational lipcolor and ExpertWear eyeshadow.

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Ulta posts Q2 net sales increase of 17.6%, net income up 127.2%

BY Drug Store News Team

BOLINGBROOK, Ill. Beauty retailer Ulta on Thursday announced a net sales increase of 17.6% to $321.8 million for its second quarter, ended July 31, compared with $273.5 million in the same period last year.

Comparable-store sales increased 10.8%, compared with a decrease of 1.7% in second quarter 2009. Gross profit increased 350 basis points to 32.3% from 28.8% last year.

Operating income increased 117.4% to $22.3 million, or 6.9% of net sales, compared with $10.2 million, or 3.7% of net sales, in the prior-year period. Net income increased 127.2% to $13.1 million compared with $5.8 million in the second quarter of fiscal 2009. Income per diluted share more than doubled to 22 cents, including 3 cents per diluted share related to the nonrecurring compensation charge. Income per diluted share was 25 cents, excluding the nonrecurring compensation charge.

“We are very pleased to report an excellent second quarter 2010 performance,” said Lyn Kirby, CEO of Ulta. “Despite a slow economic recovery, the momentum on our business is very strong as we reap the benefits of our market share strategies implemented in 2009 and continue to execute against these strategies in 2010. Growth was balanced across all major product categories. Our performance reflects the continued strength of our business model with dynamic marketing, compelling merchandising, new brand introductions and the continued leverage of our powerful loyalty program.”

“We begin the third quarter with very strong momentum fueled by the continuation of our marketing, merchandising and stores expansion strategies,” stated Chuck Rubin, president and COO. “During the third quarter we expect to continue to drive traffic and average ticket growth as we leverage our loyalty program, offer compelling value and introduce new brands. The third quarter will include the continued brand introduction of Philosophy skin care and the launch of Tarte in prestige cosmetics. Our store expansion plans remain on track to deliver 28 new stores in the third quarter and a 13% increase in square footage growth for the year. We will also maintain our judicious control of expenses and inventory. As our guidance suggests, we expect to deliver continued strong results in the third quarter.”

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Liquid Keratin Bold at-home treatment hitting retail

BY Antoinette Alexander

BETHESDA, Md. Canadian-based Liquid Keratin has announced that it is expanding its at-home keratin treatment product line with the U.S. launch of Liquid Keratin Bold for multi-ethnic hair types in stores across the United States this fall.

Liquid Keratin Bold will be available at Ulta retail stores and online at Beauty.com in September, and other retail locations starting in October.

This stronger formulation of Liquid Keratin was designed specifically to provide worry-free manageability to ethnically diverse hair types without the use of formaldehyde or other harsh chemicals. The Liquid Keratin line gives consumers the option to wear their hair curly, wavy or straight without frizz or expensive, lengthy salon visits. The spray-on treatment is designed to provide results lasting as long as 30 days for treatment-resistant hair.

“Having listened to our customers and hearing their comments and suggestions, I knew it was time to go back to the lab and reformulate,” stated David Allice, president of Liquid Keratin. “We needed to create a product that met the demands of women with stronger curl patterns, so they too could enjoy the full benefits of Liquid Keratin. Liquid Keratin Bold does just that, while remaining nontoxic and the only do-it-yourself keratin treatment on the market.”

The Liquid Keratin Bold starter kit will be sold for $69 and contains a 4.2-oz. Liquid Keratin Bold spray 30-day treatment and four trial-size (1.7 oz.) ancillary products to enhance the results of the Liquid Keratin Bold treatment (Keratin Infusing healthy hair shampoo, Keratin Infusing deep de-frizz conditioner and Keratin Filling leave-in conditioner). 

Being added to the line this fall are the Keratin Infused volumizing and revitalizing dry shampoo, Keratin Infused shine and moisture-renewing dry conditioner and Keratin Infused deep conditioning oil with argan and baobab oils. These ancillary products, as well as the Keratin Sealing shine serum, also are sold separately as full-size items from $27 to $39.

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