BEAUTY CARE

CoverGirl launches ‘CoverGirl Clean Makeup for Clean Water’ campaign

BY Antoinette Alexander

HUNT VALLEY, Md. CoverGirl’s Clean brand makeup has partnered with the Children’s Safe Drinking Water program to launch the “CoverGirl Clean Makeup for Clean Water” campaign and has donated $500,000 to the organization.

According to Dr. Greg Allgood, director of CSDW, which is dedicated to addressing the global need for clean, safe drinking water, the donation by CoverGirl will provide 50 million liters of clean water to children in need around the world. The campaign will deliver clean, purified drinking water to needy areas via low-cost PUR packet technology that purifies even heavily contaminated drinking water so it meets World Health Organization standards for safe drinking water.

“Women who use CoverGirl Clean Makeup products value inner as well as outer beauty and are sensitive to the needs in the world,” stated Vince Hudson, marketing director for CoverGirl at Procter & Gamble Beauty. “CoverGirl Clean Makeup transforms you into your most beautiful you without breaking your wallet. The same is true of the CoverGirl Clean Makeup for Clean Water Campaign: It delivers clean drinking water to needy areas around the world, transforming lives for mere pennies a day. It’s a beautiful thing!”

In September, actor Dania Ramirez, the newest spokesmodel for CoverGirl and the face of CoverGirl Clean Makeup’s new Sensitive Skin formula, returned to her native Dominican Republic to help deliver a year’s supply of clean drinking water to villages in need as part of the campaign.

“I was thrilled to be back in my home country to help CoverGirl deliver clean drinking water,” stated Ramirez. “I know firsthand that a shortage of safe drinking water can be a matter of life or death. When I was growing up, at times we had to boil our water before drinking it so we didn?t get sick or worse.”

In the Dominican Republic, Ramirez and CoverGirl joined forces with CSDW and Population Services International, an organization that works in partnership with CSDW across Latin America and helped facilitate the delivery of clean drinking water in the Dominican Republic for the CoverGirl Clean Makeup for Clean Water Campaign.

CoverGirl also is making it possible for consumers to join the global effort. Consumers can now enter an online contest by submitting a short video explaining how they give back to make the world a better place and why this makes them beautiful inside and out. For each entry received, CoverGirl will provide one week’s worth of clean drinking water to a child in need.

Entrants also have a chance to win a humanitarian trip to Africa as part of the next Clean Makeup for Clean Water mission. For more information, visit www.covergirl.com/cleanforclean.

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BEAUTY CARE

Nivea kicks off 2010 with a kiss

BY Antoinette Alexander

NEW YORK Nivea, a Beiersdorf AG brand, rang in the New Year with its second annual Times Square New Year’s sponsorship with celebrity hosts Nick Lachey and Vanessa Minnillo.

“As a brand, Nivea values the importance of human connections, which is why there is no better place to be than Times Square on New Year’s, where the whole world comes together to celebrate the start of 2010, a year of ‘Love, Hugs and Kisses,'” stated Nicolas Maurer, VP marketing for Beiersdorf. “As the brand that stands for touchable, smooth skin and kissable lips, this year, once again, we encourage everyone to make their New Year’s kiss or hug one to remember.”

As part of the sponsorship, Nivea painted Times Square blue and white with New Year’s Eve accessories and Nivea Lip Care products.

In addition, Lachey and Minnillo will continue to share the love by launching the Nivea XOXO Chain, a viral and global chain that will allow people around the world to connect and share love, hugs and kisses. Nivea created an initiative to raise money and awareness for Nivea’s charitable cause, Big Brothers Big Sisters. The program began Dec. 23 and will run through the Valentine?s Day holiday.

To join the Nivea XOXO Chain visit www.NIVEAusa.com/xoxochain.

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Lavera to sell product line at Target

BY Antoinette Alexander

KIRKLAND, Wash. European green beauty brand Lavera will offer a line of natural sunscreen products for spring 2010 at 1,200 Target stores nationwide and online at Lavera.com.

“Our new formulation that meets the higher UVA protection requirements will be available for the 2010 sunscreen season. Our sunscreen products will remain 100% natural, with no synthetic ingredients. We will continue our commitment to provide consumers with the highest quality products ‹ minus the harmful ingredients,” stated Ulrike Jacob, Lavera CEO.

The collection includes:

  • Baby and children sun screen SPF 20 for $24.99
  • Anti-aging sun screen SPF 15 for $24.99
  • Sun spray SPF 30 Neutral for $31 (available only at Lavera.com)
  • Self tanner for body for $24.99

Lavera health and beauty products are currently sold in more than 24,000 locations in 25 countries. It is a market leader in Europe for natural skin care with a 27% market share in general health and beauty products and a 50% market share in sunscreen products. Its North American division was formed in the late 1990s and is based in Kirkland.

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