BEAUTY CARE

Coty unveils blended reality Magic Mirror

BY Gisselle Gaitan

Coty has launched a new blended reality beauty Magic Mirror at the relaunched Bourjois boutique in Paris. Created in collaboration with Holition, a creative innovative studio and Perch, an in-store retail marketing platform, the mirror allows for the integration of physical products with digital content, for a first-of-a-kind augmented reality try-on experience, the New York City-based company said.

The blended reality of the Magic Mirror allows a shopper to pick up a lipstick in a color of their choice and have it instantly applied to their lips, without having to physically apply the product.

“As part of our desire to reinvent the retail experience through purposeful and personalized innovation, the Bourjois Magic Mirror represents the most extensive integration of physical products and digital content in the beauty industry,” Elodie Levy, Coty global digital innovation senior director, said. “Most women intuitively prefer to play with a lipstick rather than touch a screen, as there is an inherent sensual aspect in cosmetics packaging that no technology can replace, and our new Magic Mirror provides this desired experience to shoppers.”

Putting the physical product in shoppers hands increased attitudes and purchase intentions of the product, the company said. In a survey also conducted by Coty, it found that 72% of consumers favor a shopping experience that blends physical and digital elements.

The in-store connected shelf features Bourjois’ Rouge Velvet Lipstick collection, and it also allows shoppers to complete their beauty looks with onscreen eye makeup and blush, which is matched to the consumer’s skin tone.

“The next generation of in-store marketing is about blending digital experiences naturally into the shopper journey,” Trevor Sumner, Perch Interactive CEO, said. “The Bourjois Magic Mirror uses computer vision to sense the most important indication of interest in physical retail — when a shopper touches a product — unlocking an experience that encourages natural pathways of discovery, education and engagement.”

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Sundial, Unilever’s Platform for New Voices

New fund seeks to bolster emerging brands

BY David Salazar

Sundial Brands and Unilever unveiled the New Voices Fund Sunday at a brunch in the Breakers’ Magnolia room alongside two rising CPG stars benefitting from the effort.

The $100 million New Voices Fund is aimed at fostering emerging brands — with a focus on those run by women of color — offering entrepreneurs access, capital and expertise to help their companies thrive. In terms of access, the fund offers connections to help develop an upstart’s enterprise structure, and the capital component offers companies financial support to build, grow and scale a company.

“New Voices is set up to say, ‘We’ve done well, but that’s not enough; we’ve brought change, but that’s no enough, we can’t stop here,” Richelieu Dennis, Sundial Brands founder and CEO, said to a crowd that included executives from the Emerson Group, Unilever, Ulta Beauty and Sundial Brands. “Given the challenges that we went through, I can say that we wouldn’t be standing here today if we didn’t get the access you gave us and the expertise you gave us. The capital piece was hard, and we figured that out, but even if we had gotten just that capital, without your expertise and without you giving us access, we wouldn’t have gotten anywhere.”

At the event, Dennis was joined by Melissa Butler, founder and CEO of vegan and cruelty-free lipstick company Lip Bar, and Beatrice Feliu-Espada, founder of natural feminine hygiene brand the Honey Pot. Butler’s brand launched in 42 Target stores in February and is set to expand to roughly 450 in the fall. The Honey Pot hit 1,000 Target stores this month. However, Feliu-Espada noted that the journey to success wasn’t easy, and she struggled to secure funding to scale up her company.

“Even when you’re dealing with investors, you’re going to hear a thousand ‘noes’ before you get to a ‘yes,’” she said. “The challenge [of raising funds for the launch] was the uphill battle of finding the capital even though you have the best damn problem in the world”

Butler echoed Dennis, noting that capital is one piece of the whole, with expertise and access constituting the missing parts for brand success, even one that has wide appeal.

“Our challenges have been how do we scale, how do we get the proper advisors, how do we get that access to capital, how do I translate my authentic relationship with my customer into sales without having that back-end or that front-end support?” she said. “Oftentimes as a small business owner, I don’t know if something is specific to me as a small business owner, as a black woman or if this is just how business goes — what is the standard in this industry? Just knowing ‘this is what you should expect’ will be invaluable for us.”

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BEAUTY CARE

Leave in conditioners moisturize, nourish damaged hair

BY Gisselle Gaitan

Suave Professionals Avocado and Olive Oil Smoothing Leave-In Conditioning Cream
Infused with 100% natural avocado and olive oil, the product leaves dry, frizzy hair soft and smooth for up to three days — even in 95% humidity, the company said. The conditioning cream is formulated without dyes and leaves tresses feeling 10 times smoother than when nonconditioning shampoo is used. The leave-in conditioning cream currently retails at Walmart stores and online for the suggested price of $2.49.

OUAI Leave In Conditioner
This multitasking leave-in hair mist is designed to condition and detangle alongside thermal protection to reduce frizz and flyaways for smooth, silky hair. The spray contains amino acid blends to fortify hair structure, tamarind seed extract to promote hair hydration and hydrolyzed proteins to protect against damage from heat styling, while providing a velvety moisture barrier. OUAI’s Leave In Conditioner currently retails for $26 at Sephora and theOUAI.com.

SheaMoisture Manuka Honey & Yogurt Hydrate Multi-Action Leave-In
Formulated with Manuka honey to provide moisture and boost shine and yogurt extract to nourish hair and mafura oil to manage damage control, the leave-in hydrates, reconditions, strengthens and smoothes locks. The product protects brittle hair from heat up to 450 degrees, while fighting frizz. It is ideal for hair that’s prone to breaking, snapping or splitting, Sundial Brands said. It retails for $11.49 at Ulta Beauty.

L’Oréal Paris Elvive Total Repair 5 Protein Recharge Leave-In
L’Oréal’s Elvive line is designed to prevent hair damage and revive locks and combat protein loss in hair. The formula, which contains almond and protein, recharges hair fibers to prevent damage from daily wear and tear, the company said. The leave-in cream can fight a year of damage from over 200 brushes, 100 flat irons and one bleach setting in just one use, L’Oréal said. It retails for $6.99 nationwide.

Kristin Ess Weightless Shine Leave-In Conditioner
This product contains Zip-Up, a strengthening complex comprised of Kerabead microcapsules and such ingredients as chia seeds, pea protein and marine algae. The technology is designed to “zip up” split ends, while targeting weak areas of hair, smoothing the appearance of damaged cuticles and protecting from environmental stressors and color fade, the company said. The leave-in conditioner retails for $10 at Target stores and online.

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