BEAUTY CARE

Coty appoints new president of Coty Beauty division

BY Allison Cerra

NEW YORK Coty Inc. announced Friday the appointment of Renato Semerari as president of the company’s Coty Beauty division.

Semerari will manage all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East.

Among his key responsibilities, Semerari will seek new business ventures and collaborations, as well as oversee the continued development and expansion of the Coty Beauty portfolio. He also will serve as a member of Coty’s executive committee.

“Renato’s broad and diverse experience will be an incredible asset in moving Coty Inc. and Coty Beauty toward the next stage of our success,” said CEO Bernd Beetz. “He is an accomplished leader with a real passion for our industry and a phenomenal addition to the Coty family.”

Semerari started his career in 1986 with Procter & Gamble where he held a series of positions of increasing responsibility. While at P&G, he worked across all categories of the marketing department for personal care, oral care, skin care, paper and detergents, in both Italy and the United Kingdom. He also has held positions at LVMH as international marketing director of Parfums Christian Dior and president and CEO of Guerlain.

Prior to his appointment at Coty, Semerari served as the president and CEO of Sephora Europe since October 2007. In this role, he was responsible for 12 subsidiaries and an extensive store network. During his tenure, Sephora grew rapidly in pre-existing markets while geographically expanding into new countries.

Semerari will take leadership of Coty Beauty in early May. He replaces Hans Joachim Honigfort who will retire in the fall after seven years with Coty.

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BEAUTY CARE

Market research: Oral hygiene a high priority to cost-conscious consumers

BY Allison Cerra

NEW YORK The stumbling economy has increased the demand for oral care products that work as effectively as professional tools, according to a new consumer market research report.

This cost-conscious approach to oral care has intensified demand for mainstream toothpaste, mouthwash and manual brushes capable of substituting for a professional caliber cleaning within the comfort of consumers’ homes and the confines of their budgets.

Multifunctional oral care products featuring whitening power properties are particularly popular, and helped U.S. retail sales of oral care products intended for consumer use amount to more than $9 billion in 2008, according to U.S. Market for Oral Care Products, 7th Edition, a new report from market research publisher Packaged Facts. The level represented an increase of more than 3% over the almost $8.8 billion the oral care market achieved in 2007.

Over the counter oral care, a market that qualifies as mature because the size of its consumer base nearly matches the size of the entire nation, can rely on population growth asan ongoing positive factor. Such growth may be slow, and not always able to overpower negative economic or societal conditions every single year, but the net result for oral care saleswill always trend positive over time.

“Virtually everyone brushes his or her teeth, and huge components of the U.S. population chew oral care gum, or gargle mouthwash. Such widespread use of basic-need products results in an oral care market that is mature in its essence, whether or not it can be stimulated by clever product innovation, or equally clever positioning, advertising, and promotion,” says Packaged Facts publisher Tatjana Meerman.

Packaged Facts projects the oral care market will attain solid progress during the 2008-2014 period, with retail sales anticipated to total nearly $11 billion by the end of the six years. This equates to an expansion of more than 20%, or a robust $1.8 billion. The compound annual growth rate (CAGR) of about 3%, though not staggering, spells modest progress for such a large dollar base.

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Viviscal starts major launch in U.S. market in Duane Reade stores

BY Allison Cerra

CHICAGO An all-natural brand of hair-thinning supplements is making its first major debut in the U.S. market.

After recently signing a multi-million dollar distribution deal with New York pharmacy chain Duane Reade, Viviscal will be available at over 250 store locations.

“This is a substantial distribution deal with a leading New York pharmacy that will, for the first time, make this well-established international brand widely available to consumers in America’s largest market,” said James Murphy, CEO of Lifes2Good, the Ireland-based natural health care company that owns Viviscal.

Viviscal is sold in 26 countries, including the United Kingdom, Ireland, Portugal and The Netherlands, and is the highest-selling natural hair supplement brand in the world. It is also the only product of its kind to be supported by five independent scientific studies that validate its effectiveness at decreasing hair loss and promoting the regrowth of existing hair. According to Lifes2Good’s own customer satisfaction surveys in the U.K., Viviscal has a less than three-percent return rate.

Viviscal uses a patented ingredient called AminoMar C, a marine complex which effectively nourishes hair follicles, strengthens and encourages the growth of existing hair, promotes the growth of weaker, less visible hairs and makes hair look more vibrant and feel better.

For more information, visit www.viviscal.com.

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