BEAUTY CARE

Coria Labs launches two new CeraVe products

BY Antoinette Alexander

NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.

The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.

CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.

Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.

For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.

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Conair to kick off ‘hair-raising’ promotion

BY Antoinette Alexander

STAMFORD, Conn. During this year’s Fashion Week swimwear shows in Miami, Conair is helping fashionistas “beat the heat” by providing free transportation to the public in exchange for their taped “confessions of a bad hair day.”

On July 16 and 17, a fleet of Conair “Beat the Heat” party buses will provide free transportation to the public in exchange for their taped “confessions.” The filmed footage will be posted on a microsite, ConairBeautyPatrol.com, where viewers can vote for their favorite confession and participants have the chance to win a trip to 2011’s Miami Fashion Week Swim and a wardrobe of Conair’s latest styling tools.

The shuttles, which can transport 25 people at a time, will serve as an innovative and interactive mobile environment for passengers. The vehicles will be pumped with air conditioning to support a humidity-free hair day and passengers can receive complimentary Conair hair elastics to tame unruly tresses.

Stops will include Convention Center Drive, as well as other Fashion Week hotspots like Raleigh Hotel, W South Beach and Gansevoort South hotels.

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Nivea teams up with Natasha Bedingfield to bring ‘happiness’ this summer

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of her new single, “Touch.” The summer track will serve as the official theme song of the Nivea Happiness campaign and the 2010 AVP Nivea Happiness Tour.

The song also will be featured in Nivea’s newest commercials, which include Nivea Happy Sensation body lotion and Nivea Touch of Happiness body wash.

Nivea’s Happiness campaign is designed to help people connect by bringing them together to celebrate what makes them happy. As the official sponsor of the 2010 AVP Nivea Happiness Tour, Nivea aims to share happiness with more than a dozen communities across the country where beach volleyball fans will gather to enjoy sand, sport and music from Bedingfield.

“Nivea Happy Sensation Body Lotion’s energizing scent and fast-absorbing 24-hour moisturization makes skin so soft, silky and fresh feeling. With Natasha’s newest song, ‘Touch,’ we quickly recognized the strong connection to our happiness platform. What better ways to help make people happy than with great scents, smooth skin and music,” stated Nicolas Maurer, who recently was promoted to corporate VP global business unit, overseeing Beiersdorf’s skin care business globally. “Natasha’s personality is captivating, and we are thrilled to share her exclusive new track with the world as part of Nivea’s newest happiness initiative.”

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