BEAUTY CARE

Colgate-Palmolive partners with HDA to encourage good oral health

BY Antoinette Alexander

NEW YORK Colgate-Palmolive has teamed up with the Hispanic Dental Association to celebrate the launch of Colgate’s Oral Health Month.

From now through June 30, this annual campaign will help fight the poor oral health epidemic by educating U.S. families about the importance of proper oral care. In partnership with the HDA, this campaign will target the Hispanic community through bilingual oral health education materials and activities.

The Hispanic population has become the largest minority group in the United States, resulting in an increase in oral healthcare demands. In fact, minority populations bear a disproportionate burden of oral disease in the United States, according to a recent report by the U.S. Surgeon General.

“Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education,” stated Carla Kelly, general manager of U.S. multicultural marketing for Colgate-Palmolive. “With an ongoing need for improved oral health among Hispanic Americans, we tailored our Oral Health Month campaign to address the needs of this ever-growing community.”

During Oral Health Month, Colgate’s flagship program “Bright Smiles, Bright Futures” will travel throughout the United States to provide free oral health education and dental screenings to children via mobile dental vans.

On a larger level, families across the country will be encouraged to participate in Oral Health Month by going online with their loved ones to take the “Colgate Family Promise,” which empowers families across the United States to make a commitment to live healthier lives together. By visiting Colgate.com/OHM, families can make the “Colgate Family Promise” by promising online to practice proper oral care habits together. For every promise submitted online, Colgate-Palmolive will donate one Colgate toothbrush and one tube of Colgate toothpaste to a family in need.

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Noxzema ‘comes clean’ with new look, ad campaign

BY Antoinette Alexander

MELROSE PARK, Ill. Skin care brand Noxzema has a new look and is celebrating its new clean blemish control formulations, a new campaign and a new brand partner.

As reported earlier this year by Drug Store News, Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new, restaged look. New to the nine-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub.

Partnering with Noxzema is New York City-based dermatologist Dr. Hilary Reich. Reich specializes in the treatment of acne for adults and teens, as well as general skin care.

In addition, the brand has unveiled its “Come Clean” ad campaign, which encourages women to fix their problems and not cover them up by flaunting their unblemished skin. The campaign will be complemented with an advertorial program, fearing actress Ginnifer Goodwin. The campaign will debut in July in print and online publications including Allure, Glamour, Self and Lucky.

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Mode to launch lip glaze collection

BY Antoinette Alexander

NEW YORK Mode Cosmetics is launching at retail in June its spring-summer 2010 lip glaze collection.

Available in nine flavors, lip glaze is a glide-on wet shine gloss that imparts a sheer shine with sweet almond and essential oils through the manufacturer’s proprietary formula of Potent Naturals.

This retro roller application system has been transformed, with the formula being housed in a recyclable crystalesque vial topped with a roller ball applicator.

The suggested retail price is $4 each.

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