BEAUTY CARE

Colgate-Palmolive introduces Colgate Wisp

BY Allison Cerra

NEW YORK Colgate-Palmolive has introduced a single-use mini-toothbrush with a breath freshening and can be used anytime, anywhere — no water or rinsing required.

Colgate Wisp has unique bristles that gently remove food and plaque from between teeth to provide consumers with a just-brushed clean. A refreshing liquid-filled bead releases a burst of freshness in one’s mouth. Additionally, there is no need for water or rinsing.

The innovative mini-toothbrush fits in a pocket or purse and is conveniently packaged in a portable case for on-the-go cleaning and breath freshening.

“We are very excited to announce this breakthrough innovation and offer consumers a convenient way to both clean and freshen their mouths on-the-go,” said Spencer Pingel, Colgate-Palmolive, U.S. Oral Care. “Whether a consumer is looking to freshen their breath after a meal or to remove that filmy feeling after a cup of coffee, Colgate now offers the perfect portable, effective solution.”

Available in peppermint, spearmint and cinnamint, Colgate Wisp will be available in the oral care aisle at retailers nationwide beginning in April 2009. The suggested retail price is $2.39 for a 4-pack and $7.99 for a 16-pack.

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Eco Lips rolls out face protectant

BY Antoinette Alexander

CEDAR RAPIDS, Iowa Eco Lips, a maker of certified organic lip care products, has introduced its new Face Stick to protect the lips, nose, face and ears from the sun’s harmful rays.

The sun screen has SPF 30 and moisturizes dry skin as it helps shield the body from the effects of sun, wind, dry heat and cold.

The Face Stick contains 82% certified organic ingredients, including organic sunflower, jojoba and coconut oils along with organic aloe vera and calendula.

The Eco Lips Face Stick comes in a .15-ounce tube with a suggested retail price of $7.49 without Eco Clip or $8.99 with Eco Clip. The product is available at Vitamin World, as well as other retail outlets or online.

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Helen of Troy announces acquisition closing of Infusium 23

BY Antoinette Alexander

EL PASO, Texas Helen of Troy has closed on its previously reported agreement to acquire the global Infusium 23 hair care business from Procter & Gamble.

“We are pleased to add Infusium 23 to the company’s existing portfolio of quality products. We have worked with [P&G] over the past month to help ensure a smooth transition of ownership for our retail customers and consumers. We are very excited about Infusium 23 and look forward to continuing its rich tradition of excellence in hair care,” stated Gerald Rubin, chairman, CEO and president.

As previously reported by Drug Store News, the Infusium 23 business will be integrated into Helen of Troy?s Idelle Labs division, which currently includes such brands as Vitalis, Final Net, Vitapointe and Condition 3-in-1.

It expects Infusium 23 will generate about $40 million in sales on an annualized basis with products that will be marketed into both retail and professional trade classes. It expects the acquisition to be accretive immediately

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