BEAUTY CARE

Cetaphil to launch Restoraderm line

BY Antoinette Alexander

FORT WORTH, Texas Cetaphil — a Galderma Laboratories brand of cleansers and moisturizers — in the coming months is launching its new Cetaphil Restoraderm line for consumers with eczema and atopic dermatitis.

Hitting retail stores by August is the new Cetaphil Restoraderm skin-restoring body wash and skin-restoring moisturizer. Both products are designed to enhance the skin’s ability to store hydration and help repair the epidermal barrier as part of a dermatologist-recommended daily routine for the management of eczema.

People suffering with eczema and atopic dermatitis lack the production of natural moisturizers that serves as a barrier against viruses and bacteria and have a deficiency in ceramides, which hold skin cells together and form a healthy skin barrier. The lack of natural moisturizers and ceramides is what dictates eczema and atopic dermatitis symptoms, leaving the skin dry, itchy and painful.

The products will have an average price of $14.99 each.

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Hinkaty named to Prestige Brands board

BY Michael Johnsen

IRVINGTON, N.Y. Charles Hinkaty on Monday was named to the Prestige Brands’ board of directors, the company announced.

Hinkaty brings nearly forty years of executive experience in consumer products to the board, most recently as president and CEO of Del Labs. His background also includes a long career with Bristol-Myers Squibb in marketing, acquisitions, licensing, strategic planning and business development.

“[Hinkaty] has a wealth of experience in the over-the-counter industry,” stated Matthew Mannelly, president and CEO of Prestige Brands. “He adds a breadth of valuable experience to our board in a number of key areas. We look forward to his counsel, and are delighted to welcome him to the board.”

Hinkaty’s past professional affiliations include having served as chairman of the Consumer Healthcare Products Association. Hinkaty holds a B.S and an M.S. from Polytechnic Institute of New York University, and currently serves as a trustee.

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Listerine seeks to educate consumers on oral hygiene with docummercial

BY Allison Cerra

MORRIS PLAINS, N.J. A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves.

“This Is Your Mouth,” gives viewers insight on oral hygiene and how antiseptics like Listerine can destroy millions of germs that are left behind from brushing one’s teeth. Every time the video is viewed on Listerine.com/YourMouth, a $1 donation will go to the National Children’s Oral Health Foundation: America’s Toothfairy.

“I never realized how much goes on ‘behind the scenes’ in our mouths, and that brushing and flossing alone isn’t enough to keep germs at bay,” said Neil Patrick Harris. “But more importantly, I’m excited that by viewing this documentary on the Web site, donations will be made to National Children’s Oral Health Foundation, a very worthwhile organization.”

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