BEAUTY CARE

Celeb stylist, Kate Hudson collaborate on WildAid hair care line

BY Antoinette Alexander

LOS ANGELES Celebrity hairstylist David Babaii and actress Kate Hudson have announced the launch of retail partnerships with select Target, CVS and Duane Reade stores for the David Babaii for WildAid hair care line beginning this fall.

International distribution of the eco-friendly line is slated for 2009.

“We are thrilled to work with Target, CVS and Duane Reade since they provide consumers with an opportunity to buy professional grade products at cost effective prices,” Babaii said.

As previously reported by Drug Store News, Hudson and Babaii teamed up to develop the hair care line, and a percentage of the revenue benefits the global wildlife conservation organization WildAid.

WildAid works with governments and communities of the world to reverse the devastation to the planet’s wildlife. Their mission is to end the illegal wildlife trade and allow threatened species to recover to safe levels. The non-profit organization is based in San Francisco with representation in China, India, Galapagos, London and New York.

Made with a blend of natural ingredients, the products are free of sulfates, parabens, animal products and animal testing.

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Boots to feature line by celebrity makeup artist Charlotte Tilbury

BY Antoinette Alexander

LONDON U.K. beauty retailer Boots has announced that it will be stocking on its Web site the makeup brand from celebrity makeup artist Charlotte Tilbury.

Boots.com will be stocking myface.cosmetics exclusively on its Web site.

Looking to end confusion in the makeup aisles, the products will be merchandised according to skin tone.

The collection consists of ten lines and each line has shades that are recommended for each of the skin types.

“The most common question people ask me is, ‘What color lip gloss, blush, etc., would you use on my face?’ The right colors dramatically enhance your overall appearance and the wrong ones can really detract,” Tilbury said.

Added Celeste Sinclair, beauty buyer for Boots.com, “We are so excited to have myface cosmetics as an exclusive brand on our site. [Tilbury] has earned iconic status in the fashion and beauty world and we know that our customers who are self-confessed ‘beauty addicts’ are absolutely going to love this new brand with such inspirational expertise behind it.”

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Always announces innovation in feminine care with Always Infinity launch

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the introduction of Always Infinity, a launch the personal care company has coined as the biggest innovation to hit the feminine care category in years.

What makes the pad unique, according to P&G, is Infinicel, a material that absorbs 10 times its weight while remaining light.

Always Infinity capitalizes on the company’s years of consumer and technical research assessing how products perform. Research indicates that traditional pads often fail due to poor body fit. Always Infinity’s design, including its tapered core, microdots and form-fitting channels, helps the pad achieve critical three-dimensional body fit.

Infinicel has an integrated two-layer structure that removes fluid from the top of the pad and transports it into the bottom layer, where it is distributed and stored. This allows the pad to continue absorbing fluid away from the source for a lighter mark on the pad surface.

According to P&G, the feminine care market has not seen such an advancement since the early introduction of ultrathin pads in the 1990s.

More than 60 patents were generated in the development of the material, the finished product and the production.

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