BEAUTY CARE

Blistex launches Deep Renewal anti-aging treatment for lips

BY Michael Johnsen

OAK BROOK, Ill. Blistex on Tuesday announced the introduction of Deep Renewal, a clinically-proven anti-aging product that reduces deep and fine lines on lips. The product is currently available nationwide with a suggested retail price of $2.79.

Blistex Deep Renewal contains some of the advanced ingredients and protectants found in many specialty and high-end anti-aging products, the company stated, at a less expensive pricepoint.

In the course of a full, independent, clinical trial, clinicians and test participants confirmed Blistex Deep Renewal delivered significant visual improvement in lip features such as luster, suppleness and radiance within two hours after an initial application. Over the course of four weeks, visual reports and lip molds confirmed a reduction in the number and depth of lines and wrinkles.

“Blistex Deep Renewal actually erases some of the tell-tale signs of aging without requiring an invasive procedure,” Charles Zugerman, associate professor of dermatology at Northwestern University Medical School, said. “With regular application of Blistex Deep Renewal, lips have a more youthful appearance.”

Blistex Deep Renewal’s list of ingredients include:

• Hyaluronic spheres—a relatively new technology that helps improve skin condition and gives lips a fuller appearance;

• Coenzyme Q-10, a moisturizer; and

• Light refractors, which contribute to improving lips’ luster and youthfulness by defusing light.

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Jane announces release of Jane Be Pure Aguaceuticals

BY Antoinette Alexander

BALTIMORE, Md. Jane & Company has announced the launch of a new makeup collection called Jane Be Pure Aguaceuticals.

The collection, which ships to stores in December, includes natural hydrating products made with active naturals and certified organics such as white and green tea and organic aloe.

“This isn’t just about going green. This is about adding water and hydration to your everyday regime. Be Pure Aguaceuticals are made with certified organics at a price everyone feels is worth a try. It is for a new Jane-eration of women who want to take control, change the environment and yet remain feminine, sexy and naturally beautiful,” chief executive officer, Lisa Yarnell, said.

Looking to address environmental concerns, 90 percent of the packaging for this collection is 100 percent recyclable or made with post-consumer recycled materials. For instance, the compacts are made with recyclable paperboard; the tubes, jars and cases for the line are molded with 50 percent post-recycled materials.

The retail prices range from $5 and $8.

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Helen of Troy acquires Ogilvie hair business from Ascendia Brands

BY Antoinette Alexander

EL PASO, Texas Personal care company Helen of Troy has acquired the worldwide rights and trademarks to the Ogilvie brand of at-home salon hair permanent and straightening products from bankrupt Ascendia Brands.

According to published reports, Helen of Troy paid about $4.7 million for Ogilvie.

“We believe we will be able to integrate Ogilvie into our Idelle division of skin and hair care products in a timely manner. We believe that Ogilvie will generate approximately $10 million in sales on an annualized basis and expect the acquisition to be accretive during our fourth quarter ending Feb. 28, 2009,” Gerald J. Rubin, chairman, chief executive officer and president of Helen of Troy said.

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