BEAUTY CARE

Biovail Labs International to acquire privately owned skin care brands

BY Antoinette Alexander

MISSISSAUGA, Ontario Valeant Pharmaceuticals International’s subsidiary Biovail Labs International has agreed to acquire several privately owned skin care brands, including Hamilton’s Suncare and Hamilton’s Skin Therapy, in Australia.

The deal is expected to be accretive in 2010.

“These leading skin care brands nicely augment Valeant’s current sun care product portfolio and expands our presence in the pharmacy over-the-counter market,” stated J. Michael Pearson, CEO. “The brands we acquired through our previous transactions have continued to perform well, and the addition of a key brand such as Hamilton Sunscreen will enhance our portfolio and offer synergies to our growing pharmacy OTC platform.”

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Gojo reacquires Purell brand

BY Allison Cerra

AKRON, Ohio Six years after it sold its hand sanitizer brand, Gojo on Friday announced it reacquired the brand from Johnson & Johnson’s consumer products division.

In 2004, Gojo sold the Purell brand to Warner-Lambert Co. a wholly owned subsidiary of Pfizer.  Johnson & Johnson Consumer Cos. acquired the brand as part of the company’s acquisition of Pfizer Consumer Healthcare in 2006. Since then, the Purell brand has experienced significant category growth, with its signature hand sanitizer being used in professional healthcare settings and on the go by consumers.

"Good hand hygiene knows no boundaries," said Gojo president Mark Lerner. "This transaction enables Gojo to expand the Purell product line to include effective hand hygiene solutions for every setting –– at home, at work and on the go."

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Sephora expands across the border

BY Antoinette Alexander

SAN FRANCISCO and MEXICO CITY Sephora, which is owned by LVMH Moet Hennessy Louis Vuitton, is establishing a retail presence in Mexico in 2011 via a joint venture agreement with Grupo Axo.

Sephora and Grupo Axo, a strategic partner with more than 15 years of experience in the Mexican market, will begin operations with two store openings in the second half of 2011, and “significant additional store openings” slated for each year thereafter, according to the companies.

The locations will be a “unique retail experience,” and will offer an extensive selection of new and established global brands, as well as local favorites and new finds, tailored to the Mexican consumer, stated David Suliteanu, president and CEO of Sephora Americas.

The deal further signifies Sephora’s expansion intent in the Latin American market following LVMH’s acquisition of a majority stake in Sack’s, an online retailer of fragrances, cosmetics and toiletries in Brazil, earlier this year.

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