BEAUTY CARE

‘Biggest Loser’ coach and Oral-B team to promote dental health

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B brand has teamed up with health and wellness coach Jillian Michaels from NBC’s television show “The Biggest Loser” to encourage Americans to improve their oral health.

“When I encourage people to lead a healthier lifestyle, I remind them that it’s not just about weight loss or one area of your health‹it?s about whole body wellness. All of our systems are connected and the health of one area may impact another, including the health of your mouth,” stated Michaels. “For example, switch from a regular manual toothbrush to a power toothbrush such as Vitality Precision Clean. It reduces up to twice as much plaque and leaves your teeth feeling clean and smooth everyday. Plus, I love knowing that I?m keeping my mouth healthy in between dental visits.”

Through the Web site, www.smoothcleanfeeling.com, Michaels is offering information and encouraging consumers to switch from a manual to a rechargeable power toothbrush.

Tips offered by Michaels include:

• Choosing water instead of acidic sodas or sports drinks and opt for sugar-free gum or mints when possible.

• Select toothpastes that provide oral health benefits or a toothbrush that notifies you when to switch quadrants of your mouth.

• Consider a power brush such as the Oral-B Vitality Precision Clean that, according to the company, reduces up to two times more plaque than a regular manual toothbrush.

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S.Dupont RDH says:
May-03-2011 11:11 am

I agree that an electric toothbrush can be very helpful. I would also like to suggest that an Oral Irrigation device is helpful for people who don't like to floss. To learn more please visit: http://www.theoralhealthcoach.com/choosing-a-water-pik/

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Alberto-Culver obtains Noxema line from P&G

BY Antoinette Alexander

MELROSE PLACE, Ill. Alberto-Culver has completed its acquisition of the worldwide rights and trademarks to the Noxzema skin care brand from Procter & Gamble.

The transaction includes the existing business in the United States, Canada and portions of Latin America. P&G will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe.

Alberto-Culver’s portfolio of beauty products includes TRESemme, Alberto V05, Nexxus and St. Ives.

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Revlon gets boost in profitability rating from investment group

BY Antoinette Alexander

NEW YORK Moody’s Investors Service recently raised Revlon’s corporate family rating to a “speculative” grade of B3 from Caa1, which is viewed as “may default,” a MarketWatch report stated.

The upgrade of Revlon’s rating reflects the beauty company’s improvement in operating profit and cash flow which have contributed to meaningful gains in Revlon’s profitability and credit metrics, the ratings agency was reported as saying. The outlook is positive.

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