Beautology Brands adds Salon Selectives to its portfolio
CHICAGO Beautology Brands Co., a hair care marketer and distributor of the Charles Worthington London, Chemistry Salon Labs and Daisy Fuentes Style Pro brand, has added the Salon Selectives hair care brand to its portfolio.
“This is a very exciting time as we now have the incredible opportunity to effectively re-commercialize one of the most well known brands in the history of hair care,” stated Stuart Straus, president and CEO of Beautology Brands. “Our research shows that Salon Selectives still has over 80% awareness among consumers.”
Popularized in the 1980s and 1990s by Helene Curtis Industries, Salon Selectives featured pink packaging and a much-loved green apple fragrance.
It was the fist salon-inspired and salon quality brand sold in the mass market. At its peak, the brand had a 6.5% market share and annual sales of $275 million.
According to Straus, the company will reintroduce the brand in the salon value segment of food, drug and mass. It will leverage the Salon Selectives’ brand equities of salon heritage, customized care, mix and match badge system, packaging color palette and fragrance. It will also revisit the brand’s “Just stepped out of the salon” jingle.
Derma e changes name, packaging for one of its products
SIMI VALLEY, Calif. Derma e Natural Bodycare has given its Complete E Cranberry Creme product a new name and upgraded packaging to better communicate to consumers the formula’s benefits.
Formerly known as Complete E Cranberry Creme, derma e’s Advanced Vitamin E Dry Skin Therapy is infused with vitamin E and cranberry seed oil that provides omega-6 and omega-3 fatty acids.
“This product makeover will help consumers better understand the multiple benefits of our most advanced vitamin E creme. We also hope it will improve sales of such a superior formula,” stated Linda Miles, VP, derma e Natural Bodycare.
Veet launches new campaign to celebrate new product
PARSIPPANY, N.Y. Reckitt Benckiser’s Veet brand of depilatory products has launched a new campaign to celebrate its new Spray On Hair Removal Cream and to familiarize women with its entire line of hair removal products.
The “Spray on Your Summer Smooth” campaign invites women to submit photos of their legs and explain why they are their best assets. The grand prize winner will be selected by Veet from the top five highest scoring finalists from round two. The winner will receive a trip for two to the Caribbean paradise of Barbados and a year’s supply of Veet products.
Powered by social media marketing solution Brickfish, the campaign enables consumers to create personalized brand-focused user-generated content and virally share their entries with their social networks via widgets, blogs, IM, e-mail and more. Campaign participants have the ability to interact with the Veet brand campaign by creating, reviewing, sharing and voting upon brand-relevant content.