BEAUTY CARE

Avidas acquires rights to Crown dermatology products

BY Alaric DeArment

DOYLESTOWN, Pa. A drug company that focuses on dermatology, women’s health and endocrinology announced Tuesday that it had acquired North American rights to several prescription and OTC skin medicines from Crown Laboratories.

Avidas Pharmaceuticals said the acquisition expanded its dermatology franchise and added products for chronic skin diseases such as scalp psoriasis and seborrheic dermatitis, disorders that affect more than 15 million people in the United States.

“We are very please to have concluded this transaction with Avidas and look forward to an enduring partnership,” Crown chief executive officer Jeff Beddard said in a statement. “We are committed to continuing to build on our tradition of high-quality product development focused on specialty needs.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Naterra buys Baby Magic business from Ascendia

BY Jenna Duncan

MINNEAPOLIS Naterra International has announced its purchase of Baby Magic, the maker of assorted baby care products, published reports have said.

Naterra, maker and distributor of personal care products, bought Baby Magic from Ascendia Brands on Oct. 8. Naterra will take over marketing and distribution of Baby Magic’s entire line, the companies said. Popular baby care items include Baby Magic gentle baby wash, Baby Magic baby lotion and Baby Magic creamy baby oil. 

The acquisition of Baby Magic is “an opportunity to build upon Naterra’s 85 year-old tradition and dedication in developing results driven personal care products which has built incredible consumer loyalty,” vice president of sales and marketing for Naterra International, Todd First, told online consumer reporting blog Happi.com. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

P&G teams with National Breast Cancer Foundation to encourage early detection

BY Antoinette Alexander

CINCINNATI In recognition of Breast Cancer Awareness month in October, Procter & Gamble has partnered with the National Breast Cancer Foundation to help educate women on the importance of early breast cancer detection.

As part of the partnership, P&G has made a donation to the NBCF to provide free mammograms for women who could not otherwise afford them. To celebrate this donation, several P&G brands, including Olay, Crest and Pantene, are “going pink.” The pink versions of the brands will be available on shelves during October.

“P&G is proud to support the NBCF’s efforts to raise awareness about the importance of early breast cancer detection,” stated P&G marketing director Janet Fletcher. “We hope that our support will help women in need obtain necessary breast cancer screenings and that our pink ribbon products will serve as a reminder for women to get screened regularly for breast cancer.”

To further support early detection, NBCF, with support from P&G, have developed a tool that enables women to personalize an early detection plan. Consumers can customize the tool by visiting www.mypinkplan.com, and consumers can opt in to receive virtual reminders to schedule a breast cancer screening via email, SMS text and instant messenger. For every personalized plan created, P&G will make an additional donation of $1 to the NBCF.

When breast cancer is detected early, the five-year survival rate is 96 percent. More than two million breast cancer survivors are alive today in the United States.  Breast cancer becomes more difficult to treat the more advanced it is at first diagnosis.

It is recommended that women perform breast self-exams and schedule clinical breast exams every three years, starting at age 20. Women should also start having a baseline mammogram and annual clinical breast exams by age 40, and even earlier for women who are at higher risk. As women age past 40, mammograms should be received more frequently, up to once a year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?