BEAUTY CARE

Always announces innovation in feminine care with Always Infinity launch

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the introduction of Always Infinity, a launch the personal care company has coined as the biggest innovation to hit the feminine care category in years.

What makes the pad unique, according to P&G, is Infinicel, a material that absorbs 10 times its weight while remaining light.

Always Infinity capitalizes on the company’s years of consumer and technical research assessing how products perform. Research indicates that traditional pads often fail due to poor body fit. Always Infinity’s design, including its tapered core, microdots and form-fitting channels, helps the pad achieve critical three-dimensional body fit.

Infinicel has an integrated two-layer structure that removes fluid from the top of the pad and transports it into the bottom layer, where it is distributed and stored. This allows the pad to continue absorbing fluid away from the source for a lighter mark on the pad surface.

According to P&G, the feminine care market has not seen such an advancement since the early introduction of ultrathin pads in the 1990s.

More than 60 patents were generated in the development of the material, the finished product and the production.

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TAG Records awards first grants

BY Antoinette Alexander

NEW YORK TAG Records, the music label recently formed by Procter & Gamble’s TAG brand and Island Def Jam, recently joined forces with the Hip Hop Summit Action Network to name five recipients of the first-ever TAG Make History National Grants Program.

“The TAG Records mission is dedicated to mentoring and propelling urban youth through hip hop,” stated Adam Weber, brand manager for P&G. “The goal of TAG’s Make History National Grants Program is to recognize the extraordinary strides being taken by select urban students, and we’re very proud to partner with HSAN and NAFEO to provide them with tools to broaden their remarkable contributions.”

With the help of the National Association for Equal Opportunity in Higher Education and a panel of celebrity judges included hip-hop stars Jermaine Dupri, Russell Simmons, Ne-Yo, MC Lyte and Chili, TAG Records honored individuals at the Oct. 17 who have made heir mark.

The winners included:• Blair Alexander Jr. of Morehouse College in Atlanta, Ga. He was recognize for research in microbiology pertaining to why humans have become resistant to antibiotics and how to reverse this trend.

• Paul Dickens of Howard University in Washington D.C. The first-year medical student has created health and environmental youth-oriente programming using original hip-hop DVDs to encourage youth to maintain healthy lives.

• Chevonne James of Bowie State University in Bowie, Md. She was recognized for the creation and operation of the “Pick A Meal” pilot program that enables less fortunate people to receive gift cards or meal vouchers.

Jamel Vanderburg of Wilberforce University in Wilberforce, Ohio. Vanderburg is the 21-year-old founder and chief executive officer of start-up marketing and accounting firm A&M Financial Services. The firm assists college students who want to start their own businesses.

• Kiera Thomas of Kentucky State University in Frankfort, Ky. Thomas is an award-winning singer and songwriter. She was recognized for her development and funding of the Kentucky State Show Choir.

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Athletic Body Care line designed specifically for athletes

BY Antoinette Alexander

LOS ANGELES Athletic Body Care is a new line of skin care products designed specifically for athletes that promises to kill viruses while moisturizing the skin.

The products, developed by Los Angeles marital arts school owner Adam Page, are non-alcohol based and have been formulated to moisturize the skin while killing such viruses as MRSA, staph, ringworm, impetigo, hepatitis and such fungi as athlete’s foot and jock itch, according to the company.

The formula contains wound healing agent Allantoin, germ-killing ingredient benzalkonium chloride and various mixtures of shea butter, jojoba, antioxidants and vitamins.

The collection includes foaming skin sanitizer for before the workout and a clean power wash and therapeutic muscle soak for after the workout. There’s also Daily Defense Lotion for throughout the day.

Athletic Body Care is the official body care product of USA Grappling, Warrior International Training Center of Las Vegas, Big John McCarthy’s Ultimate Training Academy and California USA Wrestling.

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