BEAUTY CARE

Allure announces launch of iPhone app at annual Best of Beauty event

BY Antoinette Alexander

NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.

Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal’s power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.

Meanwhile, Allure editor-in-chief Linda Wells spoke of the multitude of choices when it comes to beauty, and how studies have shown that can lead to consumer anxiety. "We narrow down the tens of thousands of beauty choices to a concise list of winners. Suddenly, finding what’s just right is a breeze. And now that we have the iPhone app to take with you to the store, the choices become that much easier. It’s like having a miniature Allure editor in your handbag with you at all times," Wells stated.

By downloading the free app, consumers will have the entire Best of Beauty winners list at their fingertips, and GPS will allow them to find the stores selling the products. Users can shop by product or store and customize their own shopping list. The Best of Beauty iShopper app will be available in the App Store on Sept. 21.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Report: Lady Gaga to develop namesake fragrance with Coty

BY Antoinette Alexander

NEW YORK Lady Gaga’s meat dress, which she wore at the 2010 MTV Video Music Awards, still may be causing a stir, but there’s another Gaga-related buzz hitting the newswires: her fragrance deal with Coty.

 

Coty has not yet issued a formal announcement detailing the specifics of the launch, but the company did state in a comment sent to Drug Store News: "Coty is excited to be partnering with Lady Gaga to develop her first-ever signature fragrance. We will be unveiling additional information regarding our dynamic partnership at a later date."

 

 

According to published reports, the fragrance will launch during spring 2012 and will be released under Gaga’s name.

 

During Sunday’s awards event, Gaga won eight awards.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Physicians Formula challenges beauty mavens to show off their skills

BY Antoinette Alexander

AZUSA, Calif. Cosmetics brand Physicians Formula has kicked off a makeup challenge whereby beauty mavens have a chance to win $5,000 and other prizes.

To participate, video bloggers demonstrate how to create makeup looks using Physician Formula cosmetics and upload their video to MyPFBeauty.com. The video is then available for viewing and voting. The contest ends Sept. 30.

The contest features a grand prize of $5,000, a trip for two to Los Angeles and a one-on-one tutorial with celebrity makeup artist Joanna Schlip. There also are two prizes awarded to random participants each week, including Ray-Ban sunglasses and Milly earrings.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?