BEAUTY CARE

In 2011, more women can get the ‘London’ look

BY Antoinette Alexander

NEW YORK Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with the early 2011 launch of new makeup for eyes, lips and face.

For face is the new Match Perfection foundation, which features Smart-Tone technology to mimic skin’s natural texture and tone for a match that promises to cover imperfections with traceless blendability. An oxygen complex helps skin breathe as the blue-sapphire complex fights yellow undertones to prevent skin from looking sallow. It comes in 16 different shades and is priced at $8.99 each.

For lips there’s the new Moisture Renew lip gloss SPF 15. Infused with moisture-boosting collagen, hyaluronic acid and vitamins A, C and E, the formula promises to reduce dryness by 95% while shielding lips from the sun’s harmful rays with SPF 15. The gloss comes in 14 shades and is priced  at $6.47 each.

For glam day or night there’s the new Glam’Eyes eye shadows and Glam’Eyes Day 2 Night mascara.

Inspired by the trend-setting London fashion scene, Glam’Eyes eye shadow palettes are quilted and embossed with the Rimmel London crown. The collection includes quad, trio and mono palettes in a bold spectrum of shades to create looks ranging from daytime demure to notice-me, night-out brights. Prices are $5.71 for quad palettes, $5.17 for trio palettes and $3.49 for mono palettes.

The new Glam’Eyes Day 2 Night mascara offers two mascaras in one system. The mascara features a double cap that allows for lash customization. The pink cap is for the lengthening formula for up to 75% more length, and the black cap is for the volumizing formula for up to 12 times more volume. The formula is buildable so users can create the look they want for day or night. It is available in extreme black and black shades and is priced at $7.99.

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Unilever’s acquisition of Alberto-Culver to boost company’s local, int’l presence

BY DSN STAFF

ROTTERDAM, Netherlands —In a move that wasn’t exactly a surprise to many industry observers, Unilever announced plans to acquire Alberto-Culver for $3.7 billion in cash, a deal that significantly will boost Unilever’s hair care portfolio.

Alberto-Culver’s TRESemme and Nexxus styling and conditioning brands will complement Unilever’s Suave, Dove and Sunsilk. The deal makes Unilever the world’s leading company in hair conditioning, the second-largest in shampoo and the third-largest in styling, Unilever stated. It significantly enhances Unilever’s hair care presence in the United States, Canada, the United Kingdom, Mexico and Australia. In skin care, Alberto-Culver’s portfolio includes such brands as St. Ives and Simple.

The news of the acquisition was not unexpected. In August 2009, Morgan Stanley analyst Dara Mohsenian stated in a research note, “Alberto’s relatively less-efficient [selling, general and administrative expense] cost structure could offer cost synergies to a hypothetical acquirer. Alberto has U.S. scale that some international companies lack, as well as international distribution expansion potential that a number of companies could capitalize upon. Alberto has a healthy balance sheet, which could be attractive in the context of a consolidating industry.”

Unilever has stated that the acquisition, which is subject to regulatory approval, is expected to deliver significant synergies and, excluding restructuring costs, will be accretive to EPS in the first full year.

Alberto generated sales of nearly $1.6 billion and EBITDA of more than $250 million for the 12-month period ended June 30. It has operations in nine countries, six manufacturing facilities and employs roughly 2,700 people.

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Shining up lips sensationally

BY DSN STAFF

NEW YORK —Judging by the sales numbers, the overall lip gloss category has lost some of its luster. However, that couldn’t be further from the truth for Maybelline New York’s Shine Sensational lip gloss.

The Shine Sensational collection, which is comprised of 18 shades, like Cocoa Fever, Crazy for Caramel and Berry Dazzle, has been a hit among beauty mavens.

The collection launched in January 2010, and, according to the 12-week data ended Sept. 5 from SymphonyIRI Group, sales soared to $2.3 million, taking the No. 2 spot behind L’Oréal’s Infallible lip gloss. For the 52 weeks ended Sept. 5, sales totaled more than $7.5 million across food, drug and mass (excluding Walmart, club stores and gas/c-stores).

Shine Sensational lip gloss features undiluted pigments for crystal-clear color and has fruit nectars to enhance taste and provide shine.

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