ENGLEWOOD CLIFFS, N.J. Unilever’s “I Can’t Believe It’s Not Butter!” margarine brand on Wednesday announced the launch of a new advertising campaign.
DAVOS, Switzerland Coca-Cola Co., the world’s largest soft drink company, is expanding its tea business and will look at acquisitions to improve its position.
MINNEAPOLIS Cheerios on Thursday announced the national winner of its Children’s Book Contest, awarding a woman from Nashville $5,000 and the opportunity to see her story in print.
NEW YORK Frito-Lay on Tuesday tapped independent New York agency Strawberry Frog to serve as creative agency of record for its upcoming True North line of healthy snacks.
HACKETTSTOWN, N.J. Snickers Brand today announced the introduction of Snickers Charged, the first candy bar from the brand that provides a boost of energy with caffeine.
CHICAGO Gatorade is in the thick of launching three new products in 2008, including G2, the company’s biggest new beverage in six years.