Unilever’s V debuts vegan personal care line
Unilever launched Love Beauty and Planet, a new vegan personal care brand, featuring shampoos, conditioners, body washes and hair and body treatments.
The products have mild cleansers and scents infused with ethically sourced essential oil or absolute, a highly aromatic oily mixture, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose.
Consumers are more aware than ever of ingredients, not just in their foods but in products they put on their skin. Trends that are driving the skin care category include everything from natural and plant-based ingredients to millennials rejecting their baby boomer parents’ brands to the rise of Korean pop culture. Manufacturers say drug stores can thrive in the skin care category if they freshen up their assortments with innovative lotions, masks and cleansers targeted to the younger shopper.
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