Moira Koch is a VP at Maia Strategy Group, where she leads consumer packaged goods engagements with an emphasis on retail insights. Prior to joining Maia Strategy Group, she was responsible for developing and launching Bluebeards Original, a premium line of Men’s beard care products sold in retail stores nationwide. She also has acted as a channel strategy consultant at MarketBridge (formerly Oxford Associates). Koch holds a B.A. in English Literature from the University of Virginia and an M.A. in English Literature from the University of Pennsylvania. Her latest whitepaper “How Mobile Technology is Changing the Retail Environment” is available here.