The online giant claimed an estimated 44% of all U.S. e-commerce sales in 2017, according to a study from One Click Retail. Amazon also accounted for 4% of the country’s total retail sales for the year — approximately $200 billion, revealed the study, “Amazon Year in Review: The 5 Biggest Trends of 2017.
Private label has become big business for Amazon in 2017 — and momentum continues to grow.
The online giant used 2017 to refine its private-label strategy — a move that helped the company launch over 30 new brand names across highly competitive categories. As a whole, these private-label brands generated roughly $450 million in sales in this year, according to “Amazon Private Brands: Year-End Review,” a study from One Click Retail.