BEAUTY CARE

Zoe Saldana makes ‘Magic’ with Avon

BY Antoinette Alexander

NEW YORK Avon has signed actress Zoe Saldana, who appears as Neytiri in the sci-fi thriller “Avatar,” to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic, debuting in April.

In addition to supporting Eternal Magic, Saldana will also be featured in the company?s brochure as a face of Avon’s color cosmetics category in the coming months.

Eternal Magic takes inspiration from the Princess Monaco rose. The fragrance will launch in the United States in April and will be available exclusively through Avon representatives worldwide.

Avon’s other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Demsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.

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Dove gets its hands dirty with new Dove Men+Care line

BY Antoinette Alexander

NEW YORK Unilever’s Dove brand is diving into the men’s grooming segment with its new Dove Men+Care collection available at retail in December.

Built on the Dove brand’s heritage in cleansing, moisturizing and care, the new line offers cleansing combined with Dove moisturizers for total skin comfort.

The collection includes body and face wash in three variants:

  • Clean comfort, which is a cleansing gel that rinses off easily with a mild formula
  • Extra fresh, which is a cleansing gel that rinses off easily with a touch of menthol for a cooling sensation
  • Deep clean, which is deep cleansing gel that rinses off easily with purifying grains

There’s also a body and face bar, in extra fresh and deep clean variants, and an active clean shower tool.

The body and face wash has a suggested retail price of $4.99 each, and the body and face bar has a suggested retail price of $3.19 (two bars) and $7.49 (six bars). The active clean shower tool has a suggested retail price of $3.99.

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Henkel expanding Tone, Dial brands with new body washes

BY Antoinette Alexander

NEW YORK Tone and Dial, both Henkel brands, are looking to launch in March the new Tone Daily Detox purifying body wash with white clay and pink jasmine, and Dial NutriSkin body wash.

The new Tone Daily Detox purifying body wash with white clay and pink jasmine exfoliates, removing dull, dry skin. The cream-based formula is infused with an essence of pink jasmine and vitamin E. The suggested retail price is $3.99.

The new Dial NutriSkin with fruit oil body wash is packed with a combination of hydrating fruit oils and soothing extracts to leave skin feeling soft and revitalized. The body wash is available in two combinations: grapeseed oil and lemongrass, and cherry seed oil and mint. The suggested retail price is $3.99 each.

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