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Ziploc, Rachael Ray team up for Great American FreshOver Project

BY Allison Cerra

RACINE, Wis. — Ziploc has tapped chef and television personality Rachael Ray for a two-year initiative that is designed to help consumers give their food and diets a "freshness makeover."

The Great American FreshOver Project, Ziploc parent company SC Johnson said, was designed to provide families the tools they need to keep their diets full of fresh, healthy foods every day. The initiative includes:

  • Promotions on Ziploc’s Facebook page, which offers FreshOver tips, a free and customizable FreshOver recipe guide that includes Ray’s quick, nutritious and simple solutions to eating fresh, as well as games, coupons and prizes;

  • A mom blogger partnership called the FreshOver Insider Five, which will chronicle their FreshOver Projects online; and

  • The launch of Ziploc’s Perfect Portions bags, which allow families to quickly store and freeze bulk foods and individual portions of poultry, meat, cookie dough and more.

"As a family company, SC Johnson understands how important nutritious family meal planning is today, particularly in this challenging, fast-paced, convenience-packed world," SC Johnson SVP global corporate affairs, communication and sustainability Kelly Semrau said. "We are proud to be bringing the FreshOver Project to the masses, demonstrating SC Johnson’s commitment to making eating fresh foods easier for busy families."

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A&P turns to technology provider Galleria to optimize merchandising strategy

BY Antoinette Alexander

CHICAGO — Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, has announced that grocer A&P has chosen Galleria to help optimize its merchandising strategy and improve the customer experience within its more than 300 Northeast and Mid-Atlantic stores.

A&P will roll out several of Galleria’s solutions throughout its family of supermarkets.

“A&P is continuing to become a more innovative retailer that is dedicated to providing its customers with an outstanding shopping experience,” stated Bryan Eckhoff, Galleria’s EVP sales and account management in North America. “We are delighted to work with A&P to provide a full range of retail and category optimization solutions, and we are confident that the implementation will enable A&P to achieve its goals.”
 

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Report: Kodak to file for Chapter 11

BY Allison Cerra

ROCHESTER, N.Y. — Rumors are swirling that Kodak moments may be no more.

According to published reports, the more-than-one-century-old company is looking to seek bankruptcy protection. The Wall Street Journal reported that could file for Chapter 11 bankruptcy this month or in early February and that Kodak was scrambling to sell some of its patents, though a Kodak spokesperson told the publication that "does not comment on market rumor or speculation."

In December, the company announced the sale of its Eastman Gelatine subsidiary.

Meawhile, Kodak earlier this week said that it received a continued listing standards notice from the New York Stock Exchange because the average closing price of the company’s common stock was less than $1 per share over a period of 30 consecutive trading days. On Wednesday, Kodak announced it would release its fourth-quarter earnings on Jan. 26.

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