ZICO teams with Jessica Alba for summer campaign
EL SEGUNDO, Calif. — The company behind ZICO Coconut Water has joined forces with actress Jessica Alba to promote its summer campaign. The Crack Life Open campaign is meant to encourage consumers to “flourish from the inside out,” as the campaign’s tagline goes. The tagline appears on ads with Alba alongside floral illustrations by artist Adam Larson.
“Life is full of compromises, but we think your body shouldn’t be one of them,” ZICO’s chief marketing officer Lorna Peters said. “The reality is, you can't Crack Life Open if your needs consistently fall to the bottom of your to-do list. The goal of our 2015 campaign is to make people pause and think about the ripple effect of our actions — and how prioritizing everyday personal growth lets us flourish from the inside out and get the most from life.”
Alba, whose 2013 book “The Honest Life” was a New York Times bestseller, is also the founder of the Honest Company, which sells eco-friendly and responsibly made products for families.
“In our 24/7 society, I’m a firm believer in focusing on what you can control and what brings the most meaning and personal satisfaction to your life,” Alba said. “There’s no one-size-fits-all definition for what it means to Crack Life Open, but to me, flourishing starts with being aware of the choices I make every day — including what I put in my body — which allows me to think differently, push boundaries and practice gratitude.”
Campbell’s appoints SVP, general counsel
CAMDEN, N.J. — Campbell Soup Co. announced Thursday that it had appointed a new SVP, general counsel. Adam Ciongoli, a member of Habitat for Humanity’s board of director and lecturer at Columbia Law School, will start overseeing the company’s legal arm and government relations, as well as corporate secretary activities, on July 13.
“Adam brings a diverse and extensive range of experience to his role as general counsel, having practiced law in both the public and private sectors, which will be an asset as we work to reshape Campbell for future growth,” Campbell’s president and CEO Denise Morrison said. “I welcome his perspective and look forward to working with him to build on the strong foundation we have established with our legal department.”
Ciongoli was most recently EVP and general counsel at Lincoln Financial group, before which he worked with Willis Group Holdings on their global operations and advised the company on transactions. He has clerked for Supreme Court Justice Samuel Alito.
“I am very excited to partner with Denise Morrison and join the Campbell team,” Ciongoli said. “It is an honor to be able to contribute in a leadership role in the future development of such an iconic and important American company.”
NPD research points to growing appeal of ‘healthy’ snacks
BY DSN STAFF
CHICAGO — New research from the NPD Group’s food industry research is showing that whatever a consumer is snacking on, it’s important they think it’s healthy. According to NPD’s Future of Eating report, the biggest draw for consumers is whether a snack has perceived health benefits.
Since 2006, the consumption of better-for-you snacks like yogurt and sports bars has gone up 14%, and NPD says that these snacks’ consumption will surpass that of sweet snacks by 2018. The big drivers of healthier snacking, according to the report, are young consumers, particularly those under 48 years old.
“Snacking today is a prevalent behavior and there is an opportunity in every snack category for manufacturers to call out the specific health benefits — from desirable ingredients to clean labeling,” Darren Seifer, NPD’s food and beverage industry analyst, said. “There is also a generational slant to take into account for each category when positioning and marketing snack foods.”
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