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Zicam maker responds to FDA warning letter

BY DSN STAFF

NEW YORK With the agency’s latest warning letter, one thing is becoming clear: There’s a new sheriff in town. And this sheriff isn’t packing a pea-shooter.

 

Within eight weeks, the Food and Drug Administration has issued two warning letters to two companies initiating two voluntary product recalls in the over-the-counter self-care arena.Critics have been clamoring for a more aggressive and decisive FDA for some time, pointing to public-safety snafus like the contaminated heparin that leaked into the U.S. market, or the recent pervasive peanut recall prompted by salmonella contamination.

 

But swinging to such an extreme, heavy-handed approach may have its own adverse events.

For starters, there is potential collateral damage to industries on the whole. The publicized warning letters that resulted in the recall of a number of Hydroxycut products and a pair of Zicam SKUs has called into question the regulation and safety of the dietary supplement and the homeopathy industries, respectively. An Associated Press report published Thursday was critical of both industries. And debating whether or not that writer was entirely accurate in his depiction of the industry is of no consequence. The fact is the AP reaches more than 7,500 consumer media outlets between paper, radio and television. And who doesn’t believe what they read?

Then there is the actual question as to how heavy is heavy-handed? The Hydroxycut recall was based on 23 adverse event reports; Zicam a little more than 130. Even considering that those events are typically under-reported, they are nowhere near the 13,000-plus adverse events associated with Metabolife’s ephedra supplements that prompted the agency several years back to issue an out and out sales ban on that ingredient. Factor in the number of doses consumed by millions over the years for each of the ingredients, and the corresponding adverse events may seem less dramatic, and certainly less than what’s accepted across other product categories.

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Polaroid and Summit Global announce partnership

BY Anna Mcgrath

MINNEAPOLIS PLR IP Holdings LLC announced the completion of an exclusive five-year license agreement with the Summit Global Group to produce and distribute Polaroid-branded digital still cameras, digital video cameras, digital photo frames and Polaroid PoGo mobile products worldwide.

Prior to the partnership, Summit Global had been a trusted partner of the Polaroid brand for over eight years. 

“We are pleased to continue our relationship with Summit Global as we move into a new era for the Polaroid brand,” said Scott W. Hardy, president of PLR IP Holdings, the entity that owns the Polaroid Brand. “Summit Global’s leadership in digital imaging is sure to uphold and exceed customer expectations as we re-launch our iconic brand into relevant new product categories.”

The partnership further develops and validates the strength of the Polaroid brand, and supports PLR IP Holdings’ strategic objective to diversify product category growth in established and emerging markets. It is anticipated that the agreement will generate over $1.3 billion in retail sales beginning 2009.

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Fresh & Easy announces four new stores set to open this July

BY Anna Mcgrath

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market announced the grand opening of four California stores in Pasadena, Oxnard and Santa Barbara County set to open this July.

Based on customer feedback, Fresh & Easy announced it will be introducing over 1,000 new products to existing stores over the summer. Customers should expect to see more Fresh & Easy brand products, larger pack sizes, more national brands and exclusive new lines of national brand-quality products at low prices.

“As we have always done, we continue to listen and evolve to improve the shopping trip for customers. We’re hearing customers want to stretch their dollars even further, without compromising on quality,” said Tim Mason, Fresh & Easy CEO. “Particularly in this economy, we’re pleased we can open four additional stores in new neighborhoods while creating more than 80 high-quality jobs.”

Fresh & Easy currently operates 120 stores in California, Arizona and Nevada.

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