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Zevia introduces energy, sparkling water beverages

BY Gina Acosta

LOS ANGELES — A popular diet soda brand is expanding its product portfolio to include energy and sparkling water beverages.

Zevia's new lines will complement the brand's existing 90% share of the natural zero-calorie soda market in the United States. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world are becoming increasingly aware of the health risks associated with excess sugar consumption.

"We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements," said Paddy Spence, CEO of Zevia. "We created a line with zero calories, 120mg of caffeine from coffee extract, sweetened with stevia, and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."

Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, with a suggested retail price of $1.99 per can. Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit. 

Zevia Sparkling Water, to be sold in eight packs with a suggested retail price of $5.99, will include four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange.  Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.
Zevia Energy and Zevia Sparking Water will be available in the United States at retailers nationwide.

In addition to their new product lines, Zevia is celebrating its role as the first soda sponsor of the Reebok CrossFit Games, to be held at the StubHub Center in Los Angeles July 22-24.  The brand is also in its third year as the only natural diet soda in Major League Baseball, with its sponsorship of the Oakland A's.  
 

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Borden’s LALA brand unveils new yogurt drinks

BY Gina Acosta

DALLAS — LALA, a Borden Dairy brand, is expanding its yogurt products line to include two new smoothie drinks. 

LALA Healthies Curb is the first of the brand's new Healthies line, which will focus on better-for-you varieties while still offering the taste and convenience of LALA's signature Yogurt Smoothies. LALA has plans to expand upon this launch with other healthful yogurt smoothie varieties in the coming year.

LALA 100 Calorie is a portion-controlled yogurt smoothie great for those watching calories without sacrificing taste. While 100 calorie spoonable yogurts have been on the market and performing well for some time, consumers have not had the luxury of a portion controlled, on-the-go drinkable yogurt.

LALA Healthies Curb and LALA 100 Calorie join LALA's signature line of Greek and Core Yogurt Smoothies. All LALA Yogurt Smoothies contain no high fructose corn syrup, no artificial colors or flavors and are made with real fruit.

"LALA yogurt smoothies are loved by consumers for the taste, convenience and quality ingredients. We know that 59% of yogurt drinkers consume them as a meal, so we wanted to provide options for people who regularly eat on the run, but don't want to sacrifice flavor or nutrition," said Desiree Johnson, director of marketing at Borden Dairy. "We are continuously looking to provide our customers with added benefits and new LALA Healthies Curb and LALA 100 Calorie are a great way to do so."

LALA Healthies Curb will be available at grocery stores and retailers nationwide beginning July in four-packs of 6.7 oz. bottles. LALA 100 Calorie will be available at grocery stores and retailers nationwide beginning July in four-packs of 7 oz. bottles.

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Snackwell’s expands into breakfast category with new biscuit thins

BY Gina Acosta

NAPLES, Fla. — SnackWell's, a pioneer in the low-fat snack category, has expanded into the breakfast product category with new better-for-you Biscuit Thins.

SnackWell's Biscuit Thins are made with 100% whole grains, are a great source of protein and fiber, and are free from high fructose corn syrup and partially hydrogenated oils.  With four biscuits per package, the new Biscuit Thins are a portable and convenient way for people who are on-the-go to snack healthy.

SnackWell's Biscuit Thins feature real coffee and are available in three delicious flavors: 
• Caramel Macchiato: Sweetly satisfying, the Caramel Macchiato Biscuit Thins are the perfect balance of buttery caramel and espresso flavors combined with real coffee.
• Dark Chocolate Mocha: These biscuit thins feature the rich flavors of dark chocolate and mocha.
• French Vanilla Latte: Deliciously rich and smooth coffee and vanilla flavors meet real coffee in the French Vanilla Latte Biscuit Thins.

"We're really excited to introduce our new Biscuit Thins, which allows us to expand into different dayparts and give consumers more opportunities to enjoy our better-for-you snacks throughout their day," said Vincent Fantegrossi, Chief Executive Officer, Back to Nature Foods Company. "We understand that our consumers lead busy lifestyles and look for smart snack options that are convenient and better-for-you, which is why our Biscuit Thins are available in a variety of flavors that they can enjoy while on-the-go."

SnackWell's products are distributed in the United States through leading retailers, including Stop & Shop, Wegmans, Safeway, Walmart, Food Lion, Hannaford, ShopRite, PriceRite, Kroger, Publix and Target. 

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