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Zestra event addresses female sexual dysfunction

BY DSN STAFF

NEW YORK — The makers of Zestra held a symposium on Oct. 28 at New York’s Penn Club to promote the over-the-counter product designed to address women’s sexual dysfunction.

The symposium included such experts as relationship consultants Matt Titus and Tamsen Fadal; Philadelphia-based medical expert Susan Kellogg; Rutgers University psychology professor Barry Komisaruk; and Mary Jaensch and Rachel Scherl, respectively the CEO and president of Semprae Labs, which makes Zestra—a topical, botanical product that is clinically proven to increase women’s feelings of desire and arousal, according to the company.

Topics of discussion included causes of female sexual dysfunction and the difficulty women and men have discussing it. Female sexual dysfunction affects up to 50% of women, but according to Semprae, 90% of the women whom it affects are reluctant to talk about it.

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Stater Bros. kicks off Harvesting Hope campaign

BY Allison Cerra

SAN BERNARDINO, Calif. A Southern California-based supermarket chain is assisting with hunger relief throughout November and December.

Stater Bros., in conjunction with its charitable arm, Stater Bros. Charities, will host its Harvesting Hope campaign. The retailer said it is collecting nonperishable food items for struggling families and accepting additional cash donations in all 167 Stater Bros. stores. The stores also are offering customers the opportunity to purchase $10 Harvesting Hope scannable donation cards.

Each year, Stater Bros. contributes more than $15 million to assist those in need, with an emphasis on worthy programs that benefit hunger relief, health and nutrition, education and animal shelters. Stater Bros. also annually donates more than 3 million lbs of food and products to the local food banks.

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Whoopee! American Greetings brings the laughs

BY Allison Cerra

CLEVELAND Jokers will be sure to embrace the latest laugh-out-loud card line from American Greetings.

The greeting card company announced its first-ever whoopee-cushion greeting card line, called "It’s a Gas!" Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope.

 

"Consumers often tell us that surprising friends and family with the greeting cards they choose is the best part of the experience, so we are always looking for ways to introduce unexpected ideas," said Mary McClain, creative director of new product concepts at American Greetings. "With ‘It’s a Gas!,’ we have a really fun format that is silly and unique and sure to put a big smile on anyone’s face, which is what we strive for in every card we create."

 

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