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YummyEarth launches YumEarth Naturals sour beans

BY Allison Cerra

LOS ANGELES and RIDGEWOOD, N.J. — YummyEarth has expanded its lineup of organic candy to include sour jelly beans.

New YumEarth Naturals sour beans are made with all-natural ingredients and do not contain artificial colors, flavors or such major allergens as gluten, nuts and dairy. The new candy is in line with the launch of the brand’s latest flavor, Perfectly Peach.

YumEarth Naturals sour beans are available in 2.5-oz., 4-oz. and 7-oz. sizes for a suggested retail price of $2, $2.99 and $6.99, respectively.

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Wat-aah! debuts ad campaign

BY Allison Cerra

NEW YORK — Wat-aah! has debuted a new advertising campaign to underscore the national distribution of its namesake functional water product.

The new campaign launched nationwide on Tuesday and will include billboards, bus shelters, phone kiosk advertisements, magazine ads and posters, designed specifically to appear in stores and schools across the country that carry Wat-aah!.

"We have met thousands of consumers while promoting Wat-aah! across the country and have seen how our bottle instantly draws their attention, especially kids," Wat-aah! founder and CEO Rose Cameron said. "In this campaign, we are simply capturing what consumers love most about our brand."

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New line of frozen cake batters, buttercream frostings debuts at Whole Foods

BY Allison Cerra

MIAMI — Batter Up is introducing to retail the Ready. Set. Cupcake! by the Piping Gourmets line of frozen cake batters and buttercream frostings.

The line, which initially will debut at Whole Foods stores in Florida, includes oven-ready cake batters and ready-to-frost buttercreams that are frozen to maintain freshness without artificial preservatives, and are packaged in a professional pastry bag, Batter Up said.

Ready. Set. Cupcake! is available in chocolate and vanilla flavors.

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