Yuengling goes for the gold with new pilsner
A new core product that has been 17 years in the making has come to D.G. Yuengling and Son. The Pottsville, Pa.-based company unveiled its latest innovation, the Golden Pilsner, which is crafted with hops and malt for a smooth, crisp taste.
“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” Jen Yuengling, 6th generation brewer, D.G. Yuengling and Son, said. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”
Containing 4.7% ABV and 135 calories, the brand’s latest addition is an all-malt beer that combines pale, specialty malts, Hallertau and Saaz hops.
“We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We’re excited for consumers to try it,” the brewing company said.
Beginning April 1, the Golden Pilsner will be available in both cans and bottles in several markets, including Cleveland, Harrisburg and Schuylkill County, Pa., Atlanta, Virginia Beach, VA. and Rhode Island. In April and May, the beverage will expand throughout Florida and Georgia, and by the end of the year, it will be available across the brand’s 22-state footprint.
Further product information can be found on the company’s website, Facebook and Instagram pages.
Bazooka Candy debuts interlocking gummy snack
A new type of gummy treat has launched from Bazooka Candy, a division of Topps, which produces other such iconic sweet treats as Ring Pop, Push Pop and Bazooka bubble gum. The New York City-based company’s latest innovation is called Match-Ems, a bag filled with a mix of eight fruity flavors that can be paired together to create up to 28 different combinations.
“Our consumers are always looking to maximize flavor options, and Match-Ems is the only gummy that lets them mix and match their favorite fruity flavors to create new ones,” Nicole Rivera, director of marketing at Bazooka Candy Brands, said. “We used new 3-D gummy technology and our flavor expertise to create fun interlocking shapes that taste great when combined. Who would have guessed that a banana and orange gummy together could taste like bubble gum?”
Match-Ems will be available in a 3.8-oz. share-pack and 8.0 oz. resealable stand-up pouch, and include three sour flavors — blue raspberry, green apple and watermelon — as well as five sweet flavors, banana, cherry, pear, orange and strawberry. Each offering contains two interlocking shapes so consumers can easily pair together two different flavors to create their own surprising combination.
Consumers can match cherry and orange for fruit punch, sour green and apple for pear or sour watermelon and sour blue raspberry for a sour blackberry experience, the company said.
Match-Ems will be available at top retailers within the mass, convenience and grocery channels. The company also announced the launch of a national integrated marketing campaign, including a television ad that combines animation and live action, and an interactive game on Candy Mania.
Ben & Jerry’s brings a campfire classic to the freezer aisle
A classic campfire treat is making its debut in the freezer aisle thanks to Ben & Jerry’s. The Burlington, Vt.-based company will be putting its own twists on s’more with the introduction of the gimme s’more offering. This new flavor contains toasted marshmallow ice cream, chocolate cookies swirls, graham cracker swirls and fudge flakes.
“The toasted marshmallow ice cream base adds a new level and depth of flavor,” Ben & Jerry’s flavor guru, Eric Fredette, said. “We’re constantly looking at how we can take our flavors to the next level, and this was a great way to do just that. Fans are sure to find this iteration indulgent!”
To celebrate the launch, gimme s’more will be featured in a sundae that will be available exclusively at participating Ben & Jerry’s scoop shops. The new flavor will roll out to retailers in mid-March for the suggested retail price of $4.89.
Ben & Jerry’s also will be conducting a Facebook Live event on March 15 to coincide with gimme s’mores unveiling. Further product information, including store availability, can be found on the company’s website.