BEAUTY CARE

Is your makeup brush impacting your skin’s health?

BY Antoinette Alexander

ATLANTA — Did you know that makeup residue, oil and dead skin can collect on makeup brushes and impact your skin’s health?

To shed light on the topic, Anisa International, a creator of beauty tools and solutions, recently commissioned Harris Poll to conduct an online survey and found that 39% of women who use these tools clean them less than once a month. Moreover, 22% admitted to never cleaning them

“Interestingly, 65% of women who clean their brushes do so to avoid bacteria, breakouts and blemishes. They understand the consequences, but they still don’t clean them as often as beauty experts recommend,” stated Anisa Telwar-Kaicker, founder and CEO of Anisa International. “We suggest cleaning cosmetic tools a minimum of once a month, but twice a month would be best.”

The most common reasons cited for not cleaning makeup brushes:

  • 22% say it takes too long to clean them or for the brushes to dry;
  • 21% weren’t aware they needed to;
  • 19% just buy new brushes;
  • 17% don’t know how to clean them properly. Ask millennials and that number jumps to 31%; and
  • Among women who do clean their makeup brushes, the majority (85%) use household products such as water, shampoo, dish soap or olive oil.

The survey also found that 60% of women who have purchased a makeup brush have spent $10 or more on a single brush, while a quarter have spent $20 or more.

“Today’s consumers are spending a significant amount on cosmetic brushes in order to achieve desired makeup looks, but they’re not protecting their investment or their skin by properly caring for these tools,” added Telwar-Kaicker. “This survey indicates that there’s a need for beauty brands to educate consumers about the importance of cleaning, the proper techniques and the revolutionary new products available that minimize the amount of time it takes.”

Looking to banish dirty makeup brushes, Anisa International has collaborated with beauty brands to develop brush-cleansing wipes and sprays that combine ease-of-use and convenience, allowing brushes to dry in just minutes. While the traditional method of brush cleaning is still effective, these new products offer a stress-free solution to cut the cleaning and drying time and avoid damaging the brush, according to Anisa
 

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Designer Parfums, Luxe Brands to acquire from P&G Frederic Fekkai’s salons, hair care brand

BY Antoinette Alexander

 

NEW YORK — Designer Parfums CEO Dilesh Mehta and Tony Bajaj, founder and CEO of Luxe Brands, have collaborated to form a joint venture to acquire the Frédéric Fekkai luxury hair care brand and salons from Procter & Gamble, effective June 30.

The newly formed entity is called Fekkai Brands. The Fekkai product line is distributed in beauty retailers, as well as in Fekkai's namesake salons. Founder Frédéric Fekkai will retain his role as adviser and brand architect at the flagship salon on 5th Avenue in New York.

The Fekkai business is comprised of hair products and seven salons in New York, Connecticut, Florida, Texas and California.  Approximately 225 people are currently employed in the salon business; they are expected to transfer to the newly formed entity.

The Fekkai acquisition marks the latest step in expanding its portfolio, which includes the Ariana Grande fragrance, set to launch in September, the House of Jean Patou fragrances and DDF, a dermatologic skin care brand.

 

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Turning to social media to lift sales

BY Antoinette Alexander

Beauty brands are looking to ramp up sales and jazz up the depilatories segment with convenient delivery methods, enhanced formulas and a greater social media outreach.

(Click here to view the full Category Review.)

Sales of depilatories are experiencing a modest lift — up nearly 2% to $171 million for the 52 weeks ended April 19, according to IRI, but manufacturers are turning up the heat with new launches just in time for the summer season.

One such example is Church & Dwight’s Nair brand of depilatories and waxes, which just announced the extension of its Moroccan Argan Oil line of hair removal products. Among the new products is Nair Glides Away Moroccan Argan Oil, which provides a no-touch application in a convenient delivery system for bikini, arms and under arms.

The brand, which is celebrating its 75th anniversary, also has launched @NairCare on Instagram to highlight the newest complete Moroccan Argan Oil line and the latest on how to achieve silky skin just for summer. The brand also has enlisted celebrity fashion stylist Natalie Saidi who will share her expertise in creating the perfect ensemble from head to toe.

There’s also NAD’s, the Aussie hair removal company, which has been creating smooth, hair free skin for more than 22 years. The collection includes, but is not limited to, Nad’s Natural Hair Removal Gel and Nad’s Facial Eyebrow Shaper. The brand also offers its Nad’s Nose Wax for Men and Women, which is positioned as the world’s first “nose wax.”

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