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You ”butter” believe it: I Can’t Believe It’s Not Butter! launches new product

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. Unilever’s butter alternative is now ideal for baking.

I Can’t Believe It’s Not Butter! Cooking & Baking sticks taste and bake just like butter and are made with a blend of nutritious oils so they have 50% less saturated fat than butter, zero grams trans fat per serving and no cholesterol.

In addition to the new product launch, personal chefs Jamie and Bobby Deen are challenging Americans to “Bake It To Believe It”, which offers consumers a money-back guarantee if they don’t agree that I Can’t Believe It’s Not Butter! Cooking & Baking sticks taste and bake like butter in their favorite recipes.

The offer, which began March 15 and ends June 30, 2009, consumers can log on to www.BakeItToBelieveIt.com. Once inside, consumers can explore Jamie and Bobby Deen’s virtual kitchen, explore new mouthwatering recipes and even bake with the Deen Brothers for a chance to win great prizes.

The new sticks are available at retailers nationwide with a suggested retail price of $2.99.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Google executive joins PepsiCo board of directors

BY Allison Cerra

PURCHASE, N.Y. PepsiCo has added a Google executive to its board of directors.

Shona L. Brown, SVP business operations of Google Inc., was elected to the board Friday. She will participate as a member of the board’s compensation committee and mominating and corporate governance committee.

The election of Brown to PepsiCo’s board brings the total number of independent directors to 11. In addition, the board has two inside directors, Indra Nooyi, the company’s chairman and CEO, and Mike White, vice chairman of PepsiCo and CEO of PepsiCo International, for a total of 13 directors.

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Solo Cup Co. teams up with community improvement organization

BY Allison Cerra

HIGHLAND PARK, Ill. Solo Cup Company announced plans for its partnership with Keep America Beautiful, the nation’s largest community improvement organization.

As a national sponsor of KAB and its Great American Cleanup, Solo be on-site at selected KAB cleanup events to educate consumer volunteers on environmentally preferable options in single-use tableware, as well as on recycling and composting. In addition, Solo will ask its employees to volunteer in the Great Solo Cleanup from March through June 2009, to help beautify the communities in which they live and work.

Great American Cleanup activities include beautifying parks and recreation areas; cleaning seashores and waterways; handling recycling collections; picking up litter; planting trees and flowers and conducting educational programs and litter-free events. The annual Great American Cleanup engages three million volunteers in more than 17,000 separate cleanup events, taking place March 1 through May 31, in all 50 states.

This year, Solo has donated thousands of cases of Bare by Solo products to help serve food and beverages to more than 100,000 Great American Cleanup volunteers across the country. The product contribution includes cups made with 20% post-consumer recycled PET plastic, paper cups made with 10% post-consumer recycled content, and plates made with bamboo and other renewable materials such as sugarcane and other natural fibers.

Bare by Solo is the industry’s first full line of eco-forward single-use products for restaurants and consumers made using recycled, recyclable, compostable or annually renewable materials. Bare by Solo products are available at Target stores and other retailers.

“Our partnership with Keep America Beautiful is in keeping with our goal to be an industry leader in environmental sustainability,” said Robert M. Korzenski, president and CEO, Solo Cup Company. “We want people to understand their options and the inherent trade-offs associated with each material and disposal options in their community so they can make informed decisions about what best fits with their priorities.”

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