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Yoplait launches Greek yogurt line targeted to kids

BY Alaric DeArment

MINNEAPOLIS — Yoplait is marketing Greek yogurt to a younger audience with a new product line, the company said.

The company announced the launch of Yoplait Pro-Force, a Greek yogurt with twice the protein of most kids yogurts, available in strawberry and mixed-berry flavors.

"Yoplait Pro-Force yogurt was inspired by our Greek line of yogurts," Yoplait Kids associate marketing manager Ashley Karr said. "In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens. However, tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful while delivering the nutritional benefits of Greek yogurt."

 

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Ocean Spray introduces chilled cranberry and blueberry juices

BY Jason Owen

LAKEVILLE-MIDDLEBORO, Mass. — After literally creating the juice aisle more than 80 years ago, Ocean Spray is taking a detour to the perimeter of the store. Now chilled juice lovers can enjoy the big, bold taste that only Ocean Spray delivers, with new premium cranberry and blueberry juice beverages.

"We’ve been exploring a chilled juice option for years," said Ken Romanzi, senior vice president and COO of Ocean Spray North America. "Through a strategic alliance with Tropicana, we were able to combine our cranberry and blueberry expertise with their chilled juice category expertise to create an exciting new juice platform."

Ocean Spray’s new premium chilled beverages boast a more refreshing, fresh fruit taste, providing consumers another way to enjoy the whole body health benefits of the cranberry and fresh-picked taste of sun-ripened blueberries all year long.

Each delicious 8-oz glass of Ocean Spray’s Premium Juice Beverages offers a full-day’s supply of Vitamin C with no artificial flavors, colors or preservatives. Enjoy a refreshing glass morning, noon or night.

Premium Cranberry and Blueberry Juice Beverages are now available in a 59-oz. carafe beginning January 2013 at a suggested retail price of $3.99.

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Spicing up snack time

BY Barbara White-Sax

WHITE PLAINS, N.Y. — Sabra Dipping Co. has added a new Grab N Go pack featuring Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortilla chips to its lineup of popular Grab N Go fresh snacks.

The new product marks the first time Sabra has offered its refrigerated salsa in a single serving size. Sabra salsas are made from hand-selected tomatoes that are combined with chunky vegetables, herbs and spices. Suggested retail on the new product is $2.99.

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