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Yoplait introduces new 50-calorie Fiber One Yogurt

BY Anna Mcgrath

MINNEAPOLIS Yoplait announced its new Fiber One 50-calorie yogurt is available in four delicious flavors, including strawberry, vanilla, peach and key lime pie.

“Fifty-calorie snacks can be hard to come by,” said Lisa Lillien, author of the low-calorie expert cookbook, “Hungry Girl: 200 Under 200” and the Hungry-girl.com daily newsletter. “Choosing a snack like Yoplait’s new 50-calorie Fiber One yogurt can help curb your midday craving without the guilt.”

As the concern over adequate fiber consumption heightens, consumers are looking for more products rich in fiber. In fact, most Americans do not consume the 25 grams of fiber a day as recommended by the Institute of Medicine. Fiber One yogurt provides 20% of the recommended daily value of fiber and offers other health benefits with zero grams of fat and its richness in calcium as well as vitamins A and D.

Fiber One yogurt will be the first nationally distributed yogurt to feature a “Hungry Girl Seal of Approval,” and is available nationwide.

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Huggies launches Web site reward program

BY Allison Cerra

NEENAH, Wis. At a time when the economy has left families feeling the crunch, Huggies brand has launched a reward program to show appreciation for parents.

Huggies Enjoy the Ride Rewards offers the chance to earn points that will let them enter sweepstakes, instant win games and more. In addition to prizes that members can win at www.EnjoyTheRideRewards.com, Huggies brand is further continuing the journey with a chance to win a one year supply of diapers every day for the next year.

Customers can start earning points by registering at www.EnjoyTheRideRewards.com, where they immediately will be entered into the year-supply diaper giveaway and earn 10 bonus points. By simply interacting on the site, including referring friends who also sign up, watching fun videos, taking parenting polls and sharing ideas, customers collect points. Plus, Huggies brand will continue to update prizes and add new ways Moms can interact, making it an engaging experience every time they visit.

“During these uncertain economic times, providing Moms with access to a rewards program that enables them to have fun, talk to each other and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes that benefit their family, is a win-win for Moms and the Huggies brand,” said Jeff Dawson, VP Huggies brand. “Enjoy the Ride Rewards is designed to establish a strong relationship with Moms as they begin their journey through motherhood, and then stick with them through all the ups and downs of parenting.”

Earlier this spring, Huggies brand launched Pure & Natural diapers, a diaper that includes natural, organic materials and ingredients to provide gentle protection for new babies.

Huggies Pure & Natural diapers include organic cotton in the outer cover. They also feature aloe, vitamin E and are hypoallergenic and fragrance free. The packaging is made from 20% post-consumer recycled materials. Offered in six sizes ranging from newborn through size 5, the liner of each diaper includes renewable materials.

New Huggies Pure & Natural diapers are widely available in North American retail outlets. For more information, visit www.HuggiesPureAndNatural.com. Product samples and high resolution images are available upon request.

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Snickers teams up with Feeding America

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Snackfood U.S. announced today that its Snickers brand is teaming up with Feeding America to ‘Bar Hunger’ – a campaign to help Americans struggling with hunger.

As part of ‘Bar Hunger,’ Snickers will donate the equivalent of at least three million meals to Feeding America in 2009. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its Snickers packaging, dedicated national advertising, its Facebook page located at www.facebook.com/snickers, as well as series of events throughout the year.

Snickers enlisted the support of actor and chairman of Feeding America’s Entertainment Council, David Arquette, who’ll spend the better part of two days atop the famed Madison Square Garden Marquee, July 14 and 15. Arquette hopes to raise $250,000 in donations for Feeding America, at a time that is especially trying for the growing number of Americans at risk of hunger, through the Snickers Facebook Page, text messaging and on-site collections.

“The Snickers brand has always satisfied hunger,” said Carole Walker, VP integrated marketing communications for Mars Snackfood U.S. “The ‘Bar Hunger’ campaign is designed to draw attention to a very real challenge facing America. But this charitable effort is about more than putting a logo on our wrapper. We want people to join the effort and help in any way they can.”

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