CENTER STORE

Yoplait, celebrity chef Ellie Krieger push benefits of digestive health for women

BY Michael Johnsen

MINNEAPOLIS Registered dietitian, celebrity chef, and New York Times best-selling author Ellie Krieger, of Food Network fame, earlier this month joined Yoplait Yo-Plus in promoting the benefits of digestive health, General Mills announced.

With women looking for more natural ways to regulate their digestion through food choices, probiotics continue to gain notoriety. In fact, according to the Yo-Plus survey, nearly two-thirds of women are familiar with probiotics, a strong indication that this health trend is gaining momentum as women become more aware of their options for healthy eating.

“Keeping your digestive system on track is an important part of healthy living,” Krieger stated. “Maintaining positive lifestyle habits are especially important throughout the holidays, which are fraught with high stress situations and excessive eating.”

 

According to a recent Yoplait Yo-Plus survey, nine-out-of-10 women have become committed to their digestive health in the last five years and eight-out-of-10 prefer to regulate their digestion through foods.

“Yo-Plus contains the added benefit of probiotics and fiber for digestive health,” Krieger said. Yo-Plus contains live and active probiotic cultures specifically designed for digestive health and can naturally regulate the balance of microorganisms in the digestive system when eaten daily.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Dr Pepper Snapple Group reports 3Q earnings; updates Snapple look, tea recipes

BY Jenna Duncan

PLANO, Texas Dr Pepper Snapple Group on Thursday reports its results for the third quarter 2008—its first full quarter as a stand-alone business after leaving former parent company, Cadbury, May 7.

The company reported earnings of $0.41 per share for the third quarter 2008, compared to $0.61 per share third quarter 2007. Without restructuring costs over the last two years or separation and transaction costs in the current year, earnings totaled $0.45 per share for third quarter 2008, compared to $0.63 per share the previous year.

Net sales had declined by 2 percent, due to the loss of Glaceau water products distribution, the company said. Excluding Glaceau, net sales up were up 5 percent.

Dr Pepper Snapple Group also reported that carbonated beverage volume stayed steady, up 0.5 percent, while its non-carbonated volume, excluding Glaceau, was up 3 percent.  

The company also reported year-to-date profit of $1.21 per share in 2008, compared to $1.42 per share for 2007. Without considering restructuring costs, earnings totaled $1.46 per share for the year, compared to $1.50 per share in 2007. The company also reported making$523 million in cash and repaying $295 million in since separating from Cadbury.

“Without a doubt, this is one of the toughest environments the beverage industry has faced in many years,” DPS president and chief executive officer, Larry Young said. “With disposable incomes falling, consumers are thinking harder about what they buy. Despite these headwinds, we demonstrated during the quarter that our portfolio of flavored beverages has room to grow and that our business continues to generate strong cash flow.”

DPS has also announced the reformulation and reinvented look for its Snapple bottled teas. The new formulations are aimed at increasing consumer interest despite the cash-poor economy by making the Snapple teas more economical.

The Snapple marketing team is also working to produce a hip, flashy new ad campaign to draw in younger consumers, reports said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Musselman’s releases new campaign that focuses on grower-owned product

BY Melissa Valliant

PEACH GLEN, Pa. Applesauce manufacturer Musselman’s is launching a new “Grower-Owned Since 1949” campaign ad Monday, created by Pittsburgh advertising agency Brunner. This campaign is the company’s largest ever and will include TV ads for the first time in three years.

Musselman’s initially tried to outrun its competition, applesauce giant Motts, with a “Healthy Snack Alternative” campaign. But when the company realized it could not use this position exclusively, they chose to position themselves as the orchard-based, grower-owned producer.

“Internal research showed that ‘Grower-Owned’ also suggests quality and freshness,” a Musselman’s spokesman said.

The campaign’s two television commercials and two outdoor billboards will be aimed toward mothers with school-age children. The TV ads will air on shows like “Oprah,” “Good Morning America,” “Ellen” and “The View” and channels like the Food Network and Learning Channel. The billboards will be placed near food retail locations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?