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Yoplait, celebrity chef Ellie Krieger push benefits of digestive health for women

BY Michael Johnsen

MINNEAPOLIS Registered dietitian, celebrity chef, and New York Times best-selling author Ellie Krieger, of Food Network fame, earlier this month joined Yoplait Yo-Plus in promoting the benefits of digestive health, General Mills announced.

With women looking for more natural ways to regulate their digestion through food choices, probiotics continue to gain notoriety. In fact, according to the Yo-Plus survey, nearly two-thirds of women are familiar with probiotics, a strong indication that this health trend is gaining momentum as women become more aware of their options for healthy eating.

“Keeping your digestive system on track is an important part of healthy living,” Krieger stated. “Maintaining positive lifestyle habits are especially important throughout the holidays, which are fraught with high stress situations and excessive eating.”

 

According to a recent Yoplait Yo-Plus survey, nine-out-of-10 women have become committed to their digestive health in the last five years and eight-out-of-10 prefer to regulate their digestion through foods.

“Yo-Plus contains the added benefit of probiotics and fiber for digestive health,” Krieger said. Yo-Plus contains live and active probiotic cultures specifically designed for digestive health and can naturally regulate the balance of microorganisms in the digestive system when eaten daily.

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Fresh & Easy slows expansion plans for the United States

BY Jenna Duncan

EL SEGUNDO, Calif. Fresh & Easy, the grocery chain operated by U.K.’s Tesco corporation that was slated to move into more California and West Coast markets by February, has announced that it will curb development of many stores, the company announced on Wednesday.

Tim Mason, chief executive officer of Fresh & Easy, said that due to the uncertainty of growth in the U.S. market for the remainder of 2008 and looking forward, the openings of 200 U.S. Fresh & Easy stores will be pushed to November 2009.

Tesco said that it had taken the decision because of the wider economy rather than because of concerns about how its stores were performing.

Tesco said that there was no doubt the U.S. economy was in a different place than it was when the company originally released plans for expansion. It said that initially its plans were to accelerate growth by the second quarter 2008, but now will delay plans for growth.

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Pepperidge Farm introduces famous Australian cookie to Americans

BY Melissa Valliant

NORWALK, Conn. Australians have been obsessed with Tim Tam, an Arnott’s-invented chocolate biscuit, for years. Now Pepperidge Farm, sister company to Arnott’s, is bringing the Australian favorite to the United States this November exclusively through Target stores. Tim Tam, which was rated the No.1 chocolate biscuit in Australia, is composed of two layers of chocolate-malted biscuit, filled with a light chocolate cream filling and covered in a thin layer of textured chocolate.

Arnott’s has been making the snack for more than 40 years, selling approximately 35 million packs each year. Pepperidge Farm, a subsidiary of Campbell Soup Company (like Arnott’s), is introducing Tim Tam in Chocolate Creme and Caramel varieties with a suggested retail price of $3.39. The tasty Australian treat will be available through March of next year.

“In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce Tim Tam to American consumers. Margaret searched the globe to bring back delectable cookies and crackers to the United States that are now beloved icons to Americans, much like Tim Tam biscuits are to Australians,” said Michael Simon, senior vice president and general manager of the Pepperidge Farm snacks division. “We’re certain Americans will soon understand why this scrumptious cookie is all the rage in Australia.”

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