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YoCrunch launches Yopa! Greek yogurt brand

BY Alaric DeArment

NAUGATUCK, Conn. — YoCrunch has introduced a new line of Greek yogurt, the company said.

Yopa! is described as an authentic, strained Greek yogurt whose name is a portmanteau of "Yo" for "yogurt" and the traditional Greek cheer for joy, "opa!"

The company has hired 2012 Olympic gold medalist and Associated Press female athlete of the year Gabby Douglas to promote the brand.

The yogurt, made from regionally sourced milk, is available around the country for $1.39 per cup and $3.49 per four-pack and is available with a variety of toppings, including granola, toasted almonds and dark chocolate pieces.

 

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Quaker promotes healthy living with NFL contest

BY Alaric DeArment

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

Quaker, a subsidiary of PepsiCo, said 10-year-old Hunter Paulin would join the Indianapolis Colts’ Andrew Luck at the Kids Day at NFL Experience Driven by GMC, where Luck will introduce him to kids from the New Orleans area during a Quaker Oatmeal breakfast event before they run football drills. Luck and Paulin will encourage kids to eat healthy, stay active and serve as role models for healthy living.

For the contest, Quaker partnered with NFL Play 60 to encourage thousands of children to share how they are inspired by their NFL role models and how they stay active with their families and eat well. Paulin, of Washington, was selected as the "NFL Play 60 Super Kid" and recognized by NFL players in his hometown in December, and will attend Super Bowl XLVII with his family and get to run the game ball onto the field just before kickoff.

 

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Seattle Times: Is Amazon.com ready to take fresh produce service national?

BY Michael Johnsen

SEATTLE — A report published Monday in The Seattle Times queried whether Amazon.com was ready to take its own Internet-driven fresh offering, called AmazonFresh, out of "limited-test" mode to pilot mode or even full-out launch mode this year. 

The report noted that Amazon had initially launched the service in 2007 and now services 80 area codes. 

And though many analysts are skeptical that Amazon had yet to figure out how to profitably deliver produce to a customer’s doorstep, Seattle Times business reporter Amy Martinez identified two changes between then and now that "could lay the groundwork" for a national launch. First, Amazon has negotiated the collection of sales taxes across several states, which means the company can now lay down roots in those states where before it wouldn’t. And Amazon has two new distribution centers located outside two major urban hubs — New York and San Francisco. 

"While an expanded distribution network could lay the groundwork for Fresh to go national in 2013, it remains to be seen whether [Amazon’s] lime green trucks head elsewhere anytime soon," Martinez wrote. 


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