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YoCrunch adds Chips Ahoy! mix-in topping

BY Allison Cerra

CHICAGO — YoCrunch has launched its latest yogurt that features a mix-in topping.

The company said its low-fat vanilla yogurt now is available with a Chips Ahoy! cookie pieces topping.

"The addition of Chips Ahoy! topping to the YoCrunch line of yogurts offers crunchy mix-ins in a portable yogurt package, and delivers on our promise of ‘great yogurt. Real fun!,’" YoCrunch SVP marketing Ralph Tschantz said.

YoCrunch yogurt with Chips Ahoy! cookie pieces carries a suggested retail price for of 79 cents to 89 cents per 6-oz. cup. This summer, YoCrunch will introduce a multipack of four, 4-oz. cups for a suggested retail price of $2.99.

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Nestlé Crunch teams up with Girl Scouts of the USA for limited-edition candy bar line

BY Allison Cerra

LOS ANGELES — Nestlé Crunch has launched Nestlé Crunch Girl Scout candy bars.

The limited-edition line, produced under license from Girl Scouts of the USA, is inspired by the three most popular flavors of Girl Scout cookies: Thin Mints, peanut butter crème and caramel and coconut flavors. The launch is in line with the organization’s 100th anniversary

Nestlé Crunch and Girl Scout Cookie fans can log online to purchase the candy bars through a special, limited supply pre-sale program at Facebook.com/NestleCrunch, while supplies last. After the pre-sale, the Nestlé Crunch Girl Scout candy bars will be available as limited edition candy bars this summer at participating retail stores nationwide, beginning June 1 through September.

"We’re pleased that with the help of a great brand like Nestlé Crunch, our iconic Girl Scouts brand can reach the public in new and unexpected places," said Barry Horowitz, VP and general manager of Girl Scout merchandise at Girl Scouts of the USA. "During our 100th anniversary, we hope the Nestlé Crunch Girl Scout Candy Bars raise awareness of the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity."

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Budweiser unveils limited-edition packaging

BY Allison Cerra

ST. LOUIS — Budweiser is kicking off summer by dressing its bottles in the colors of the American flag for a limited time.

The new patriotic design is in conjunction with an initiative through which Budweiser will contribute a portion of all sales from from May 20 to July 7, up to $2.5 million, to the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.

This year’s patriotic packaging will be available in 8-, 12-, 16- and 24-oz. cans and in a 12-oz. glass bottle, 16-oz. plastic bottle and 16-oz. aluminum bottle. The patriotic theme continues on secondary packaging for all of the top-selling configurations, including 6-packs, 24-packs, 30-packs and other popular sizes, Budweiser said.

"It’s going to be a red, white and blue summer for Budweiser – most visibly in our packaging but more importantly in our philanthropic support for the families of America’s fallen heroes through the Folds of Honor Foundation," said Rob McCarthy, Budweiser VP at Anheuser-Busch. "Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear."

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