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BEAUTY CARE

Yes To emphasizes cleansers in new launch

BY Gisselle Gaitan

Yes To, a brand that focuses heavily on providing beauty products to consumers without the use of toxic ingredients, has unveiled the lineup of new products for 2018. Among them are the brand’s tried and true staples such as facial masks, mud masks and moisturizers.

Though a standout for this season is the heavy emphasis on cleansers. From foam to charcoal, Yes To has hit all the marks in providing products that are Leaping Bunny certified and contain natural ingredients, formulated without parabens, SLS and silicones.

The company’s new cleanser lineup includes:

Yes To Coconut Energizing Coffee 2-in-1 Scrub and Cleanser Stick, which is formulated with coconut to moisturize and coffee to energize and enhance skin tone. All consumers need to do is twist up from the base and apply generously onto wet skin before massaging and rinsing with clean water. The cleanser can be purchased for the suggested retail price of $9.99 at Target, CVS, Ulta Beauty and Walmart locations.

Yes To’s Coconut Oil Cleaning Balm contains coconut oil to help remove makeup, and with the help of a reusable sponge, can leave dry skin hydrated. To use, consumers need to lightly dampen the sponge, dip it into the jar, scoop out a dime-sized amount of product that can be applied to dry or wet skin and then remove it by rinsing with water. The cleansing balm can be purchased for the suggested retail price of $10.99 at Target.

Yes To Cotton Anti-Pollution Oxygenated Foaming Cleanser, features cotton extract and oxygen. It cleanses sensitive and allergy-prone skin, and is formulated with anti-pollution protection and features a built-in cleansing brush to remove makeup and provide a mini face massage. In order to sue the product, users must push down the pump to dispense the foam onto the cleansing pad. It can be applied to wet or dry skin in a circular motion to cleanse and exfoliate. The cleanser can be purchased for the suggested retail price of $9.99 at Ulta Beauty.

Yes To Cucumbers Exfoliating Cleaning Balm cleanses and exfoliates sensitive skin. The product contains vegetable extract and removes both dead skin cells and makeup while leaving skin hydrated. Users need to use the gentle exfoliating pad to scoop out a small amount of the jar and apply the product onto wet or dry skin before removing with water. The cleanser is available for purchase in CVS and Target locations for the suggested retail price of $10.99.

Yes To Superblueberries Recharging Greek Yogurt and Probiotics 3-in-1 Mask, Scrub and Cleanser is formulated for stressed skin and can be used as either a mask, scrub or cleanser individually or all together depending on the user’s need. To use the product, a desired amount of formula can be scooped out with the included spoon and applied with it to the face. It can be purchased for the suggested retail price of $15.99 and can be found in Target and Ulta Beauty locations.

Yes To Tomatoes Detoxifying Charcoal 2-in-1 Scrub and Cleanser Stick exfoliates and cleans with just one swipe. It’s formulated with charcoal powder to remove impurities and excess oil along with tomato extract which leaves skin clear. Simply twist up the stick from the base and apply a generous amount onto wet skin, massage and rinse with water. The cleanser can be purchased for the suggested retail price of $9.99 at CVS, Target and Ulta Beauty locations.

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Kao recognized as one of the world’s most ethical companies

BY Gisselle Gaitan

On the heels of acquiring salon brand Oribe, Kao has announced that it has been named of the World’s Most Ethical Companies by Ethisphere Institute — a company that specializes in research on corporate ethics and social responsibility.

Kao is the only Japanese country to have received this recognition for 12 straight years, since the award’s inception in 2007, the company said.

“We are honored to be recognized as one of the World’s Most Ethical Companies for 12 consecutive years. As we continue to offer a wide array of innovative products to the market, our commitment to Integrity has never wavered since we began the business 130 years ago. I must impress upon everyone that compliance is the cornerstone of our company’s existence that is in a variety of business fields. This Integrity continues to be embraced in Kao’s daily business activities in a culture of openness,” Michitaka Sawada, president and CEO of Kao, said.

The World’s Most Ethical Companies is a recognition bestowed on those who have achieved significant results for corporate transparency, fairness, ethics and compliance.

An ethics and compliance program, corporate citizenship and responsibility, culture of ethics, governance and leadership, innovation and reputation are other categories in which in the institute surveys and evaluates companies.

“Kao is the only company in Japan that we have honored on the World’s Most Ethical Companies list every year since the award’s inception,” Ethisphere’s chief executive officer, Timothy Erblich, said. “It underscores their commitment to integrity that is in tune with changes in expectations of society. We hope Kao will continue to engage in business with integrity and lead their industry across the globe in advancing ethical standards and practices.”

Kao, the parent company of such brands as John Frieda, Molton Brown, Bioré and Jergens, will continue to pursue its mission of contributing wholehearted satisfaction and enrichment in the lives of people globally, alongside sustainability in society, the company said.

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Cosmoprof targets emerging brands, intros Beauty Vanities

BY Gisselle Gaitan

Cosmoprof North America, or CPNA, an all-encompassing business-to-business beauty event, has announced the launch of Beauty Vanities — a special area dedicated to enhancing the experience of small, emerging beauty brands at its upcoming event.

Beauty Vanities will spotlight small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience at a low entry cost. The program, which is set to take place July 29 to 31, at the Mandalay Bay Convention Center in Las Vegas, will offer a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure.

“Beauty Vanities was specifically created as an entry point to give smaller companies that are new to the market a little extra TLC at our expansive international exhibition,” Daniela Ciocan, marketing director at CPNA, said. “This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry-wide exposure our show is famous for.”

The limited space was created as a response to the market’s demand for indie beauty brands to have access to solid, proven business launch pads at an affordable price, the company said. Its result is to dramatically increase ROI and connect with key industry buyers at the sought-after event.

Participation in the Beauty Vanities special also gives exhibitors access to many of CPNA’s coveted value-added programs such as Boutique — an on-site sampling bar — buyers programs, TV shopping auditions, and innovative social media programs, such as Beauty-E Zone, CPNA Beauty Reviews and See It @ CPNA.

“What’s made our special areas so sought after by key buyers and exhibitors alike is the fact that they feature a carefully curated display of the latest innovations in their category,” Ciocan said. “Beauty Vanities is no different, and we are committed to making it equally successful.”

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