BEAUTY CARE

Yesod debuts men’s and women’s fragrances

BY Antoinette Alexander

UNION, N.J. Global Reach Enterprises chief executive officer, Susan Roth, has announced the launch of the new Yesod perfume and skin care products.

Promoted as the lost fragrance from the Garden of Eden, the line includes a woman and man’s perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented candle.

The Yesod line has already hit the market in Europe, New Zealand, Israel and Norway and officially launched in the United States at the HBA trade show held this month in Manhattan. Yesod products are expected to be available in stores throughout the United States by early 2009.

The name, “Yesod,” which Roth trademarked for the perfume, alludes to the verse in the Bible, from the Book of Genesis, which states, “A River went forth from Eden to water the Garden to join Man and Woman.” Roth stated that her intention in creating Yesod was to bring one’s spirit, soul and body into harmonic oneness; hence the tag line: “Scent for the Soul.”

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Hoyu acquires Samy Companies

BY Antoinette Alexander

CHICAGO Private equity fund Hispania Capital Partners has completed the sale of Samy Companies, a maker of hair care products, to Hoyu Co., a privately held international hair care products company based in Nagoya, Japan.

Terms of the deal were not disclosed.

HCP invested in Samy, a provider of styling and shampoo products, in 2004. Based in Tampa, Samy was founded by hair stylist and hair care expert Samuel Suarez, who initially grew his enterprise by targeting the U.S. Hispanic market.

Today, Samy’s products are sold in about 32,000 doors by 60 retailers throughout the United States and Europe, including Walgreens, CVS, Rite Aid and Target. Samy products are also sold on the Home Shopping Network in the United States, Home Shopping Europe in Germany and Ideal Networks in the U.K.

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Ellen DeGeneres signs on as newest CoverGirl

BY Antoinette Alexander

HUNTS VALLEY, Md. CoverGirl cosmetics has confirmed that Ellen DeGeneres is its newest face, marking the first beauty campaign for the comedienne and Emmy award winning talk show host.

DeGeneres will be the focus of new advertisements beginning in January.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents,” stated Esi Eggleston Bracey, vice president and general manager for global cosmetics at Procter & Gamble Beauty.

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