BEAUTY CARE

Yes To hair care unveils 2 new lines

BY Gina Acosta

NEW YORK — Yes To hair products has launched two new brand extensions to appeal to the rising number of consumers looking for natural products for their hair.

The company announced it has launched Yes To Coconut Ultra Moisture and Scalp Relief Tea Tree & Sage Oil Shampoos and Conditioners. The products are free of parabens, SLS and silicones and have natural ingredients to nourish, protect and repair hair.

The company also unveiled Yes To Coconut & Argan Oil Shampoo and Conditioner. 
These products have sunflower, aloe, argan oil and Kukui nut oils to cleanse hair without making it dry and unruly.

The suggested retail price for each of these products is $7.99. The new products are available now at Target and other retailers.  

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Cult classic French skin care brand debuts at Ulta

BY Gina Acosta

NEW YORK — Ulta is leveraging the increasing popularity of French skin care products by partnering with famed French beauty brand Nuxe.

The retailer will offer 22 Nuxe items on ulta.com, including the brand's iconic Huile Prodigieuse D.

"We have seen a surge in interest in French beauty in the U.S. in the past few years," said Nuxe U.S. COO Cyril Carrette. "Nuxe products are cult favorites in a French woman's beauty cabinet, and our partnership with Ulta Beauty will enable us to make these French staple beauty products even more accessible to American women."

Nuxe is a highly regarded French brand famous for its beautifully scented, multitasking oils and other natural products that incorporate ingredients such as passionflower, macadamia nut oil, honey and sunflower. Twenty-two Nuxe items, such as the Huile Prodigieuse Multi-Purpose Dry Oil and the Rêve de Miel Ultra-Nourishing Lip Balm — two of the line's most popular items — as well as a variety of creams and cleansers, are now available on Ulta.com.

"Ulta Beauty is committed to securing the most sought after brands for its guests," said Julie Tomasi, Ulta Beauty SVP of merchandising. "The launch of Nuxe at Ulta.com is a reflection of our dedication to staying on top of trends and providing the latest and greatest in skincare to our customers."

 

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Biotherm launching men’s skin care line with David Beckham

BY Gina Acosta

LONDON — L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.

At first, Beckham will star in a Biotherm Homme campaign for the brand’s No. 1 moisturizer Aquapower in June. Then the brand will join with Beckham to develop a men’s grooming line. The collection, of both skin care and daily grooming products, will launch in 2017. 

“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skin care category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm general manager. “It’s the first time a male celebrity of this stature has developed a skin care collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”

By entering a several year partnership, Biotherm says it hopes to impact male behavior with regard to skin care. Beckham is considered a leading influential across generations of men. He was recently voted “Sexiest Man Alive” by People magazine, is famous worldwide for his impressive record in sport, and respected for being devoted to his family and his philanthropic work on behalf of UNICEF, according to Biotherm.

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