BEAUTY CARE

Yardley London offers artisan options

BY Antoinette Alexander

NEW YORK — Lornamead’s Yardley London has jumped on the naturals trend with its new Nourishing Elements Artisan Soap.

(Click here to view the full Category Review.)

Available in two fragrances — Lavender and Rosemary, as well as Oat, Milk and Honey — the soaps are formulated with all-natural and healthy ingredients.

They are made with 100% sustainable vegetable oils, natural butters and beneficial botanicals. The extra-gentle formula is softly scented and doesn’t contain artificial colors or harsh chemicals. The soaps also are cruelty-free and biodegradable. All Yardley London bath bars are paraben-free and sodium lauryl sulfate-free.

The individually wrapped bars, which launched in February, are priced at $4.99 for a three-pack.

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BEAUTY CARE

Mavens seek ‘truly’ natural products

BY Antoinette Alexander

You are what you eat. Well, in this case, you are what you put on your skin. That’s why customers increasingly are seeking truly natural beauty products.

(Click here to view the full Category Review.)

Truly natural positioning is gaining importance with consumers, manufacturers and retailers, and that’s spelling healthy sales gains.

According to global consulting and research firm Kline & Co. — which estimates that the global natural personal care market increased by nearly 10% in 2014 — there is a shift taking place in the natural market.

In such mature markets as the United States and Europe, a growing number of consumers are purchasing products containing predominantly natural ingredients. Natural-inspired products are those products with natural claims but are formulated with a high proportion of synthetic ingredients. While products that are only natural-inspired continued to prevail in the United States and Europe in 2014, Kline’s ratings system — which analyzes brands’ naturalness on a scale of 1 to 10, with 10 being completely natural — uncovered shifts in the natural positioning in several U.S. and European brands, including Avalon Organics, JĀSÖN, Annemarie Borlind and Melvita, all receiving higher ratings in 2014 when compared with prior years.

Meanwhile, James Russo, Nielsen’s SVP global consumer insights, stated that, overall, natural and organic beauty products are giving retailers something to be happy about. Such products experienced a 24% compound annual sales growth rate over the past four years — significantly outpacing the 2.7% growth for the total beauty category.

And, according to Nielsen’s recent beauty product claim survey of more than 1,000 adults, nearly half (46%) of respondents said they would be willing to pay more for “all natural” beauty products. In addition, 53% of respondents said “all natural” label claims are “very” or “moderately” important.

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New Sunburn Alert UV-measuring stickers hit market

BY Antoinette Alexander

BALTIMORE — Sunburn Alert, the creators of sunscreen wristbands, has expanded its product line with new UV-measuring stickers that are now available in a variety of designs and colors.

The stickers, designed for both adults and children, measure Ultra Violet (UV) and Ultra Violet B (UVB) exposure and change color to indicate when it's time to reapply sunscreen or seek shade. The stickers, which work only when sunscreen is applied or sprayed directly to the sticker, start off white, transition to bright blue when activated by SPF sunscreen application, and then turn light blue when it's time to reapply sunscreen. When the sticker turns light yellow, the wearer has reached their maximum sun exposure for the day based on the SPF in their sunscreen.

According to the company, the Sunburn Alert products have received the National Parenting Center Seal of Approval and the company partners with the Shade Foundation and the Melanoma Research Alliance.

"UV measuring Alert Stickers are the next big thing in sunburn prevention," stated Andrew Levine, CEO of Sunburn Alert, which is owned and operated by JADS International. "Children love stickers, but they don't always love applying sunscreen. Our stickers make sunscreen application fun and children love the designs and watching the stickers change color with their level of sun exposure. They will quickly become a family favorite."
 

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